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  • Grow a Business

    Everything you need to know & valuable resources to get started with a new business
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    The Importance of Strategy in IMC

    In both integrated marketing communications and traditional marketing, strategy gets a short shrift. Most marketing plans I’ve seen either dive right... More »

    How Social Media Made Me Better... At Almost Anything
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    How Social Media Made Me Better... At Almost Anything

    It started with coffee. The local coffeehouse I frequent every morning is literally alive with conversation- a vibrant exchange of ideas that never... More »

    A Crash Course in Google Search
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    A Crash Course in Google Search

    Search Engine Advertising. Local SEO. Search Engine Marketing. Search Engine Results Page. PPC. Google Maps. What do all these terms mean, much less... More »

    Instagram Marketing with User Generated Content
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    Instagram Marketing with User Generated Content

    Instagram marketing lessons from the Empire State Building The Empire State Building is one of the most iconic structures in the New York City... More »

    3 Easy Ways To Use Instagram’s Post Notification Feature For Your Brand
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    3 Easy Ways To Use Instagram’s Post Notification Feature For Your Brand

    Instagram has released a new Post Notification feature that could be a vital tool for your brand to increase its engagement with followers on... More »

    Mobilegeddon Follow Up: SEO Implications of Google’s Lastest Update
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    Mobilegeddon Follow Up: SEO Implications of Google’s Lastest Update

    It’s now been nearly two weeks since the release of “Mobilegeddon,” the major update to Google’s search algorithm that was released on 4/21/2015.... More »

    Marketing Your Business: It Isn’t All About Facebook
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    Marketing Your Business: It Isn’t All About Facebook

    Having a business development strategy that incorporates Facebook, and other social networks, in your small business marketing plan makes sense in... More »

    How You Interact With the Customer Will Make You or Break You
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    How You Interact With the Customer Will Make You or Break You

    Franchise Players is Entrepreneur’s Q&A interview column that puts the spotlight on franchisees. If you’re a franchisee with advice... More »

    Small Businesses Turn to Cloud for Continuity
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    Small Businesses Turn to Cloud for Continuity

    Exploding data banks and constricting budgets are driving small and medium sized businesses to follow the path of big companies in adopting cloud... More »

    7 Ways to Go From a Boss to a Leader
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    7 Ways to Go From a Boss to a Leader

    Many people view the terms “boss” and “leader” as interchangeable – but they are vastly different. To determine which one you are, I encourage... More »

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