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    Three In-Store Experiences E-tailers Need to Emulate
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    Three In-Store Experiences E-tailers Need to Emulate

    New e-commerce businesses continue to emerge at a breakneck pace, but they still account for only 6 percent of all retail sales. The truth is, most... More »

    All the World Loves Social Media But Many Love Their Local Networks Best
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    All the World Loves Social Media But Many Love Their Local Networks Best

    One of the most interesting retail trends is mobile social commerce, in which consumers shop via social media networks on their smartphones. For... More »

    Serve Your Customers Custom Content With These 5 Steps
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    Serve Your Customers Custom Content With These 5 Steps

    We all know content marketing is today’s de facto digital promotional strategy, but do you know just how big it is?According to a 2012 study from AOL... More »

    A Four-Step Social Media Strategy That Pays Off
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    A Four-Step Social Media Strategy That Pays Off

    It’s easy to get caught up counting followers, likes, re-Tweets, and other short-term indicators of a budding social media presence. While those... More »

    3 Sales-Boosting Freebies Customers Can't Resist
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    3 Sales-Boosting Freebies Customers Can't Resist

    Amazon’s drone deliveries may not see the light of the day anytime soon but value-added services from our favorite brands keep us going back to them... More »

    The Marketing Conference Guide for Socially Awkward People
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    The Marketing Conference Guide for Socially Awkward People

    You know what’s more awkward than being a socially awkward person? Going to a conference filled with socially awkward persons. Last weekend I... More »

    Encouraging Word of Mouth With Your Email Marketing
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    Encouraging Word of Mouth With Your Email Marketing

    Nowadays, despite there being more marketing channels than ever, a lot of business promotion still lies in the hands of the customers. Even in this... More »

    Using A Cannon To Kill A Mosquito? — 7 Reasons Your Marketing Automation Is Failing
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    Using A Cannon To Kill A Mosquito? — 7 Reasons Your Marketing Automation Is Failing

    “Should we or should we not automate?” It’s a question that B2B organizations across the board are asking. There are small start-ups that have seen... More »

    Employee Empowerment is the Key to Customer Service Success
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    Employee Empowerment is the Key to Customer Service Success

    An employee must be empowered to provide superior customer service- photo courtesy of pixabay Most organizations understand the basic truth that even... More »

    In China, Mobile Shopping Now Accounts for Nearly Half of Online Sales [Charts]
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    In China, Mobile Shopping Now Accounts for Nearly Half of Online Sales [Charts]

    Nearly half of China’s total online shopping GMV (gross merchandise volume) was generated by shoppers using mobile devices in the first quarter as... More »

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