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  • Grow a Business

    Everything you need to know & valuable resources to get started with a new business
    Use Social Media to Generate Organic Leads & Sales
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    Use Social Media to Generate Organic Leads & Sales

    The right social media campaign can help your business grow exponentially; It’s free marketing. That being said, the best campaigns are structured... More »

    Develop Your Agile Content Marketing Playbook
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    Develop Your Agile Content Marketing Playbook

    There is something about the suggestion of an editorial calendar in context to content marketing that has bugged me ever since I was first aware to... More »

    You Studied Zombies in College, But Will It Get You A Job?
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    You Studied Zombies in College, But Will It Get You A Job?

    Now that May 1, a.k.a. College Decision Day, has passed, most parents can stop stressing about their child getting into school. Unfortunately, they... More »

    To Win the Deal, Add Personal Value to Your Negotiation Strategy
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    To Win the Deal, Add Personal Value to Your Negotiation Strategy

    Effective, persuasive communication is fundamental to building winning deals. When you are understood and believed, you greatly increase your chances... More »

    20 Benefits of Social Media Listening a.k.a. Monitoring
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    20 Benefits of Social Media Listening a.k.a. Monitoring

    (+ 15 Tips on what to do with information) Social media listening is the process of identifying [real-time] conversations happening on social media... More »

    Breaking Through Client Relationship Barriers
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    Breaking Through Client Relationship Barriers

    Sometimes you do great work with a client but struggle to broaden your relationships within that client’s organization. It’s a common problem for... More »

    Marketing Spend — A Strategic Investment or Just a Cost?
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    Marketing Spend — A Strategic Investment or Just a Cost?

    One of my favorite CMO stories is when I was working as the CMO of a large, global company which was under extreme duress. This led to the exit of... More »

    The YouTube Video Marketing Myth
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    The YouTube Video Marketing Myth

    As one of our partners recently exceeded 1 million views on YouTube, we all celebrated and took a moment to enjoy the success of this video marketing... More »

    How Much Does Customizing Your Marketing Technology Cost?
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    How Much Does Customizing Your Marketing Technology Cost?

    I have been noticing a pattern among many of my large clients recently. They’ve customized themselves out of business. They’ve spent so much time,... More »

    How to Shorten Your Job Search
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    How to Shorten Your Job Search

    People in transition know that finding a new, suitable job is a process—and most often, an unpleasant and lengthy one. While this is true in most... More »

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