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    Everything you need to know & valuable resources to get started with a new business
    The secret to a great video: A Business Rockstars Minute
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    The secret to a great video: A Business Rockstars Minute

    Video is an increasingly important of any business’ communications and marketing strategy. More and more people relate better to video. But... More »

    Why Your Phones Ring Off the Hook after Labor Day
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    Why Your Phones Ring Off the Hook after Labor Day

    You might be looking forward to a lazy Labor Day weekend. But if your business relies on consumer calls, Tuesday promises to be one the busiest... More »

    Ahead of the curve, Strategies for Success: How to connect with tomorrow’s customer
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    Ahead of the curve, Strategies for Success: How to connect with tomorrow’s customer

    Consumer habits and expectations have changed, and most marketers are well-aware that the old-fashioned advertising techniques have become far less... More »

    7 Marketing Skills That Will Make Your Life Easier
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    7 Marketing Skills That Will Make Your Life Easier

    Marketers are, if nothing else, very very busy. We’ve got a lot on our plate, yet we still need to take time to develop and hone our marketing skills... More »

    How To Master The ‘STAR’ Technique At A Job Interview
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    How To Master The ‘STAR’ Technique At A Job Interview

    If you’re preparing for a job interview at the moment, you’ll probably have heard the phrase ‘STAR’ technique mentioned once or twice – and for good... More »

    What is B2B Product Marketing?
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    What is B2B Product Marketing?

    The term ‘product marketing’ is a part of every company’s vernacular. But what exactly does the concept mean, and how can you measure success of the... More »

    5 Reasons To Pursue Inbound Marketing Even If Your Competitors Don’t
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    5 Reasons To Pursue Inbound Marketing Even If Your Competitors Don’t

    B2B tends to be pretty old school when it comes to marketing. For a long time, companies in this realm have built their empires from scratch to the... More »

    3 Tips for Organizing Digital Marketing
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    3 Tips for Organizing Digital Marketing

    It’s easy to find yourself falling behind — failing to achieve as much as you expected each day. Plus, digital marketing is getting harder and more... More »

    Why Social Media Should NOT Be Used To Communicate To Partners… But THROUGH Them
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    Why Social Media Should NOT Be Used To Communicate To Partners… But THROUGH Them

    Social media has many uses, but one of them should not be to ‘communicate to’ your channel partners. This is where many brands are getting it wrong... More »

    Social Media Marketing Isn’t A Popularity Contest
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    Social Media Marketing Isn’t A Popularity Contest

    Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more... More »

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