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    Everything you need to know & valuable resources to get started with a new business
    The 8 Rules of Influencer Marketing: How to Find Influencers (And Become One Yourself)
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    The 8 Rules of Influencer Marketing: How to Find Influencers (And Become One Yourself)

    Influencer marketing is one of the most effective ways to expand your company’s reach, increase your credibility in your industry, and establish... More »

    What Carousel Ads On Instagram Mean To Brands
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    What Carousel Ads On Instagram Mean To Brands

    Following a collaboration with Colette during Paris Fashion Week, CEO Tim Cook and design chief Jony Ive arranged for supermodel Liu Wen to wear the... More »

    Is This The End For Google+?
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    Is This The End For Google+?

    In a vague post late Sunday night, it was confirmed that Google was heading in the direction of dismantling Google+ into separate products – Streams... More »

    Why You Need Social Media Customer Service [Infographic]
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    Why You Need Social Media Customer Service [Infographic]

    Technology has improved many areas of marketing, and customer relationship management is no exception. Rather than dialing a number and sending an... More »

    Digital Marketing Spend Dominates Budgets In 2015
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    Digital Marketing Spend Dominates Budgets In 2015

    Last month we published “How to Allocate Your B2B Marketing Budget,” but we may have spoken too soon. Oracle and Econsultancy just released their... More »

    5 Predictions for Social Recruiting in 2015
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    5 Predictions for Social Recruiting in 2015

    If you think social media is mainly for entertainment, think twice. In 2015, an increasing number of recruiters will be using social networks for... More »

    3 Ways to Get Creative with Content for “Boring” B2B Industries
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    3 Ways to Get Creative with Content for “Boring” B2B Industries

    So you’re a content marketer in a B2B industry and you feel like the content you’re generating isn’t fun or creative. Sound accurate? The good news... More »

    4 Employer Brands That Get Social Media Marketing
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    4 Employer Brands That Get Social Media Marketing

    A couple weeks ago, I wrote a post about why so many Employer Brands continue to struggle with social media. As I researched these Employer Brands, I... More »

    5 Ways To Use The Biggest Social Media Platforms In A Way You’d Never Expect
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    5 Ways To Use The Biggest Social Media Platforms In A Way You’d Never Expect

    In the year 2015, 66% of marketers agree that social media marketing is core to their business. And, nearly double the number of marketers categorize... More »

    Google to Start Penalizing Non-Mobile Sites
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    Google to Start Penalizing Non-Mobile Sites

    A New Algorithm Update Will ‘Significantly Impact’ Sites Without Mobile Compatibility Rumors have been circulating for some time. The warning signs... More »

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