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    Everything you need to know & valuable resources to get started with a new business
    Email Marketing Newsletters: Your List Management Checklist
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    Email Marketing Newsletters: Your List Management Checklist

    So, you want to send out a marketing email newsletter, right? You think you have it all ready to go, but do you really? This essential email... More »

    Marketing Data to Track and Leverage for Future Campaigns
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    Marketing Data to Track and Leverage for Future Campaigns

    Data is everywhere. It is an inbound marketer’s best friend and can be used to create more personalized marketing that people love. For you, data is... More »

    Move Out of the B2B Dark Ages with Omni-Channel Marketing Attribution
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    Move Out of the B2B Dark Ages with Omni-Channel Marketing Attribution

    B2B marketers face many unique challenges, but the ever-evolving marketing landscape means it doesn’t have to be an uphill walk in the snow. Tools... More »

    The Color of Your Marketing Matters [Infographic]
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    The Color of Your Marketing Matters [Infographic]

    The science behind colors can help you attract more customers There are thousands of stats that point to the importance of using visual content in... More »

    Google Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads
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    Google Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads

    I’m constantly on the lookout for new tools, tips and tricks to make Google AdWords perform better for marketers. Recently, I learned that Google has... More »

    Qualifying Leads for your Sales Team: A Marketer’s Approach
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    Qualifying Leads for your Sales Team: A Marketer’s Approach

    If you were to ask any B2B or B2C company what it is they would like to have more of, they would more likely than not tell you sales. Who wouldn’t... More »

    3 Simple Steps To Become A Twitter Influencer
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    3 Simple Steps To Become A Twitter Influencer

    One of our very first posts on this blog was 3 Reasons you’re looking for the wrong influencers. Influence is a keen subject to this team as we’re... More »

    Enter to Win: How to Run a Successful Contest on Social
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    Enter to Win: How to Run a Successful Contest on Social

    So, you want to run a contest on your social media channels? We don’t blame you. Contests tend to be one of the most cost-effective ways to gain... More »

    Negotiation app lets customers haggle for money off their lunch
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    Negotiation app lets customers haggle for money off their lunch

    Add / Remove Every restaurant has its busy and quiet periods, but a new reservation app called Requested wants to help eateries and bars fill their... More »

    7 Ways to Expose Your Customers to the Value of Your SaaS Product
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    7 Ways to Expose Your Customers to the Value of Your SaaS Product

    SaaS products are becoming commonplace. It is an evolutionary stepping stone in business modeling, offering customers the flexibility they desire and... More »

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