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    Everything you need to know & valuable resources to get started with a new business
    Why Social Media Stands In The Soup Line This Campaign Season?
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    Why Social Media Stands In The Soup Line This Campaign Season?

    Why are the 2016 political candidates basically ignoring social media as they craft their advertising campaigns? Are candidates entrusting their... More »

    What Does An Emotional Connection With Your Customers Look Like?
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    What Does An Emotional Connection With Your Customers Look Like?

    The web today allows brands to make more personal and emotional connections with their customer base. Such connections will look different depending... More »

    How To Fix The 5 Most Common Sales Team Defects
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    How To Fix The 5 Most Common Sales Team Defects

    I wrote about this a few years ago in a series of blogs but I wanted to do an update that sums up the common causes of problems with sales teams —... More »

    B2B Sales & NFL Training Camps
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    B2B Sales & NFL Training Camps

    I know – you are wondering what in the world B2B Sales has got to do with a NFL training camp. Well – quite a bit actually. First of all, I should... More »

    The Most Successful Job Interview Tactic
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    The Most Successful Job Interview Tactic

    Having coached the full range of job seekers, from entry-level candidates to C-suite executives, I learned the one job interview tactic that makes... More »

    Finally…B2B Marketing Beats B2C
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    Finally…B2B Marketing Beats B2C

    For decades B2C marketing ran circles around its B2B neighbors. When it came to attribution, ROI tracking and campaign optimization, B2C teams had it... More »

    Why Did Your Last Social Media Marketing Campaign Fail?
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    Why Did Your Last Social Media Marketing Campaign Fail?

    Social media makes us lazy. We think it is a quick fix to our lacklustre marketing efforts – but it’s not. Throw a few tweets out, blast some... More »

    10 Things Influencers Can Teach You About Customer Retention
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    10 Things Influencers Can Teach You About Customer Retention

    In many businesses, closing deals gets a lot of attention, and acquisition and conversion rates are sometimes all that’s ever talked about. But did... More »

    Ten Questions That Will Make You a Better Sales Coach
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    Ten Questions That Will Make You a Better Sales Coach

    Providing constructive and consistent feedback is an important part of coaching your sales reps to success. Being an effective sales coach and... More »

    How Understanding Your Customers Can Justify Higher Pricing
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    How Understanding Your Customers Can Justify Higher Pricing

    I thought I’d found the perfect computer bag. I’d bookmarked the site weeks ago, but continued my due diligence search before committing to it. Now I... More »

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