I’m sure by now many of you have at least heard of Google’s Flexible Bid Strategies (or read Larry’s blog post on the Top 10 AdWords Features of 2013), which was announced in May of last year. Google created these strategies to help advertisers make more sense of their bidding and spend less time trying... More »Guide to Using Flexible Bid Strategies in AdWords
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Recently, the Grammar Chic blog has really harped on the idea of creating and following an editorial calendar. We believe that it’s important to establish a plan and a schedule for your content marketing campaign—to decide what you’re going to post well in advance of actually posting it. The clear implication of this is that... More »The Secrets to Creating Evergreen Content
If you’re trying to build your mailing list, chances are good that you’ve considered implementing an opt-in bonus, offering your site visitors a discount or free trial, for example, in exchange for their email address. The web is awash in these kinds of offers, but they may not be the most effective way to get... More »Four Creative Options to Encourage Email Opt-ins
Social Media and marketing industries are undergoing a paradigm shift, meaning that traditional know-how and workflows are changing and evolving due to the continuous integration of social media into daily processes. In a survey carried out in February we asked a series of questions to our digital communities to get to know them a little... More »Is Marketing Facing a Paradigm Shift?
I have never been good at fishing and the times I tried to fish I never had much success. The one fish I did catch wasn’t big enough and I had to put it back, I then ended up getting irritated with the midges (little flies in Scotland), so I gave up and went home.... More »What Has Fishing and Lead Generation Got In Common?
It doesn’t matter whether you’re a senior exec at a Fortune 500 company or manage the A1 Car Wash in Albuquerque, the ability to communicate impacts job performance. For many, this extends to the dreaded presentation. You can find advice on this topic rivaling how to lose weight and make money selling timeshare condos. Here’s... More »For Those Who Tilt Toward Words, Here’s How to Improve Your Presentations
Before we can appreciate the benefits of content curation, we must first grasp just how much content exists online. You probably know this already, but the Internet is a very noisy place. The amount of data and content is astonishing, and people add more every day. When I started writing this article on Saturday afternoon... More »Content Curation: Discovering Content in the Noisy Online World
Everyone has an opinion about what makes content successful – and most of them are correct. Content definitely needs to be engaging, easy to share and distributed through the most appropriate channels, but, I believe good content should start with these three fundamentals: Useful Content should be useful for the target audience as well as... More »3 Most Important Traits Of Successful Content
Forbes recently posted the list of highest-paid marketing executives. It is just a top ten list so you don’t get a deep look at the marketing world as it exists today. Even in this snippet, however, there is oh so much to observe. Only one woman on the list First and foremost, as the article... More »Mind the [Gender] Gap in Marketing
The pervasiveness of Social Media and Content Marketing have raised some big questions for Public Relations. It’s time we got to the bottom of them If you know me, or read my blog, you will know I don’t like being called a PR Guy. I prefer Comms Pro. The reason has nothing to do with... More »Think You Know PR? Think Again
More than 90 percent of customers are more inclined to make a purchase after reading a brand's response to feedback. More »Show the Love: How Customers Reward Responsive Brands (Infographic)
One of the most common metrics talked about in traditional public relations as well as advertising is the media impression. However, it’s not always clear what an impression is or why it matters, not to mention, some folks believe impressions don’t matter at all. Let’s dig into this metric and understand what it truly measures.... More »PR 101: What is a Media Impression?
The world of recruiting is often seen as job seekers marketing themselves as the “perfect” applicant for a position. However, in the HR world, it is not just applicants who are competing with one another. Many companies are going head to head in order to win over the best-fit applicants. Helping your company rise to... More »Customizing Your Careers Page to Match Your Talent Brand
You’re a blogger with a hungry readership. Or a copywriter, with a pretty needy client. Or – why not? – A general content marketer who needs to sell a product to a target audience. No matter your role in the content creation chain, you know that you can’t get your message delivered without knowing your... More »12 Ways To Understand Your Audience (And Deliver Stellar Content)
Think about an offer you’ve received and acted on in the past. What do you remember most about it? For me, it’s not the details of the deal or the content of the promotion that stands out. It’s the value that the deal provided that I remember most. This is something I experienced firsthand, at... More »Why No One Cares About Your Offer (And What You Can Do to Fix It)