Image source Marketing without branding is like fishing without a hook. You’ll be distributing your message, sure. You may see results in the forms of sales closed and new customers. But is there even anything behind the words? As expert James Heaton eloquently puts it, your marketing is a method of pushing your message out,... More »Branding Strategy As Your Secret Marketing Weapon
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Registering your domain name is normally one of the first steps taken when starting a new website. Once you have chosen your business or website name, you can easily check your domain name availabilitiy and register your very own unique domain name. When doing this you will see various options come up for the extension.... More »What’s in a Domain Name Extension?
Loyalty is based on prior experiences a customer had with a specific brand, while reputation is based on the aggregated experiences of others with a specific product. Both influence purchasing selections consumers make, but each can make a different impact on that decision. The importance of brand loyalty is decreasing, but the impact of product... More »Loyalty vs Reputation: Which Sells Your Product Better?
Recently, Google enabled the grid view for my Promo tab, turning my inbox into an infinite-scrolling ‘Ginterest’ board. The new view occurred roughly ten months after Gmail launched the somewhat controversial tabs feature, which separates promotional emails into their own tab. From a UI/UX standpoint, the grid view evokes a powerful “inspiration-discovery mechanism” with a “focus on images, browsing, and... More »Google’s New Promo Grid View: A Visual Opportunity
While it seems like both technology and business publications are constantly writing about the latest social media trends, direct mail isn’t a topic that’s known for making headlines. However, just because the press isn’t infatuated with direct mail doesn’t mean it’s not a valid marketing option. On the contrary, it’s a tried-and-true marketing tool that... More »Learn Why Direct Mail Is A Smart Choice For Any Business
Not long ago, I came upon a blog post that was titled something like, “The ROI of Social Media Conferences.” Being a sucker for quantifiable metrics, I of course clicked right over. What I read was not a post about ROI at all, at least not in the correct sense. The post was essentially about... More »Bad Advice Time: Go to a Social Media Conference to Grow Your Business
Google Local is an awesome tool for searching on a local level. It is good for many people in business, including brick-and-mortar as well as online business owners and bloggers alike. It is well worth checking out and using the tool to benefit your business tremendously. The ins and outs of Google Local Google Local... More »Getting More Clients With Google Local
Whether you call it the attention economy, or the content economy, the fact of the matter is that the decline of traditional media and the proliferation of social media has made customer attention a scarce commodity. Companies looking to stand out can’t sit back and hope they’ll be found, nor can they trust solely in... More »In a Content Economy, Brands Must be Storytellers
The world of marketing is demanding; timelines, deadlines, analytics and content creation are difficult to manage. Solutions that save time and improve your performance in your marketing efforts can make a world of difference in your daily life. Here are five tools everyone in a marketing position should be using. Kiss ambiguity goodbye with Kissmetrics.... More »5 Tools Everyone In A Marketing Position Should Be Using
Some time it gets confusing to describe what content marketing really is. When people hear about it, they think of social media platforms and networks. Well, content marketing is not about social media or any marketing channels, it is more about more about what you write in those channels to help you market your business.... More »Content Marketing Guide For New Businesses
The developments happening in retail are coming thick and fast, with the fashion sector a prime example. A transformation is happening within the supply chain, moving from multi-channel, via cross-channel, to omni-channel. It’s a major challenge for many retailers to continue developing their customer focus while ensuring a standardized brand experience across all possible sales... More »Fashion Retail is Changing – Are You Ready?
This week, Brandon sits down with Phil Smith, Mainstreethost’s Content Manager, to discuss how a business can build trust with their audience through content and blogging. Watch and learn how you can apply this to your content marketing efforts. Build trust through content and blogging by… Educating your audience Whether you’re writing page content or... More »4 Ways to Build Trust Through Content and Blogging
Landing page optimization is all about testing and tweaking – sometimes making huge changes and sometimes the smallest details. But what happens when you run out of optimization hypotheses? You go to the closest “landing page case studies” article and get inspired. But do you know why those variables actually had an effect on... More »5 Landing Page Case Studies: The How and Why
I love seeing industries get disrupted. I believe that there are no longer any barriers of entry to any industry. If you combined better technology and a superior customer experience you can compete. Business is a competitive landscape and isn’t reserved for the weak or passive. For the past six years, I’ve studied Amazon, Apple,... More »These Two Companies Will Disrupt Their Industries With Customer Experience
Which one of the 1000 messages that reached you today changed your life? Driving into Chicago to give a presentation last week, I was met with bumper to bumper traffic for over an hour and a half. Driving down the Eisenhower Expressway, I started to take in the landscape with each tap of the brakes.... More »Branding vs Banding
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