I am a fanatic about Kevin Spacey. And House of Cards. Just like Frank Underwood at the White House, Netflix is turning the table on television and teaching us all a little something about marketing. And it is a pretty easy lesson really. It’s looking at television as content and giving the audience what they... More »Kevin Spacey and House of Cards Turning the Table on Television… and Marketing
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There’s little doubt that the field of SEO is rapidly changing. 6-8 years ago, SEO was simple: get as many links to your site, put your keywords in title, and wait for Google to rank you. Now, tactics like guest blog posting will land you in Google purgatory. But it’s not just the rules of... More »40 Fears That Keep Search Marketers Awake At Night
The web is a massive publishing empire full of content that is updated every minute of every day. To be seen amongst this cacophony of noise you have to produce lots of quality content yourself. Get used to it. The problem that I repeatedly hear as I visit businesses is this: we cannot produce enough... More »Do Not Tell Me You Cannot Produce Enough Content!
No one cares about “content.” Seriously, no one. When is the last time you heard someone say they want content about building a house, cooking a turkey or the situation in the Ukraine? Unless you just hang out with marketers, probably never. No, they want to know how much it costs, how to cook it,... More »6 Ways Content Marketers Will Respond to Radical Content Filters
Discounts are not a win-win. Customers may be drawn in and business may boom, but its very short lived. The conversions come at high costs and retention is basically non-existent. eCommerce has been democratized by discount giants like eBay and Amazon. Consumers are increasingly comparison shopping, even while they are instore. How can you combat... More »Overcoming the Discount Addiction with Loyalty
All over the world, more than six billion hours of video are watched each month on YouTube alone. That’s almost an hour for every person on Earth. Throw in the many impressive stats out there on how it improves engagement and sales, and it’s easy to see video’s allure. Are you using this tool in... More »Video Localization Freeze Frame: Tips for Voiceovers and Subtitles
Does The Concept Of Integrity Apply Only To Non-Human Systems? This post continues the conversation (blog and comments) that started with the following blog post: Revisiting Integrity: Why Do All Human Systems Lack Integrity? To summarise, I say that integrity in the sense of whole and complete (unity between word and action, between the ‘parts’... More »Is It Unrealistic To Demand-Expect Integrity From Human Systems?
Video is well on its way to becoming the whiz-kid of content marketing. The form is mobile and dynamic, highly shareable, and, if employed correctly, can be far more engaging than standard text-driven marketing. Video also offers a brilliant way to give your company a human face, and to target a younger, more tech-savvy market.... More »6 Do’s and Don’ts of Using Video in Your Content Marketing Plan
Does Brand “Storytelling” Make a Difference? What makes great storytellers? Is it their ability to engage listeners, deliver a message, and have two acts a night? We’d say all of the above, especially for businesses interested in boosting sales and online visibility through content marketing. Content marketing is more than just blogs and social media... More »Does Brand “Storytelling” Make a Difference?
People often ask me if my business blog works…and in what ways. A few recent encounters illustrate just how it does work…as a way to gain industry recognition and generate leads. Not too long ago, I attended a networking group meeting. Some of the people in this group show up every month; others only sporadically.... More »Why I Publish a Business Blog: Content Marketing in Action!
Imagine the business owner at her desk late one night. Sitting amid a pile of empty Starbucks cups, she has finished writing a detailed proposal and thinks she can rest after hitting “send.” After all, at the pitch meeting next week she can just “walk” the client through the written proposal, right? Not really. If... More »Learn How to Pitch
Google Hummingbird focuses on every word in the query and not just the keyword. So keyword based writing has taken a backseat after hummingbird algorithm was introduced. Google wants its search results to be accurate and quick and so it keeps bringing about changes in its algorithm to make it more convenient for clients. Where... More »Create Hummingbird Friendly Content
Everyone wants to be more persuasive, more attractive and more authoritative on screen. But in many cases, there’s something nagging at you that won’t let you do your thing as well as you’d like…or maybe at all. The problem is that most of the time this is hard to see in ourselves. The results make... More »How to Find Your Your True Onscreen Authority Voice
Some companies use legal force to lock out the competition and lock in customers. But know this: Arm-twisting doesn't build loyalty. Here's what to do instead. More »3 Ways to Build Customer Loyalty Using Love, Not Lawyers
A few months ago, the Webbiquity blog celebrated content marketing week—six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques. The burst of content marketing content (pardon the repetition)... More »11 Thought-Provoking Guides to Content Marketing for 2014