Visitor’s expectations are rising for your landing page. They expect engaging, useful, easy-to-digest information and fast! In this month’s webinar, Marketing Apps for Landing Pages, Mary Ward and Paige Newberry spoke on how to leverage interactivity for better campaign results. Marketing apps can transform your landing page into a powerhouse experience and we showed you... More »Marketing Apps for Landing Pages Q&A
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To many business owners, hiring a professional content writer is simply another expense. They figure writing their own blog posts, articles, or newsletters can’t be THAT hard. Unfortunately, they couldn’t be more wrong! This is no knock on you, but there are specific things a professional writer can do that you can’t, like: 1. Explain... More »What Can a Professional Writer Do That You Can’t?
Perhaps unsurprisingly, psychology has emerged as one of the most useful tools used by marketers. It gives us a glimpse into workings of the human mind, along with some useful techniques for subtly influencing it. Below are 11 useful tips that you can use to improve your customer engagement and your conversion rate. 1. Engage... More »11 Marketing Psychology Tips to Tap Into Buyers’ Minds
The PR industry is normally anti-hype, relying on valuable and honest messaging to earn exposure; but publicity stunts are the one big exception. Although they’re not a common tactic for most PR pros because of the planning, budgets and risk involved, publicity stunts can be an effective way to get a lot of attention really... More »Publicity PR Stunts: Risky Business or Revenue Rewards?
A favicon is the small custom-designed icon that shows in the browser tab near the page title to the left side. It is most frequently only the logo for a site cut down to size: 16 X 16 pixels. You can feel the difference easily between a site with a favicon and one without any... More »How to Give an Official Look to Your Website
It’s easy to be energized by the spirit of St. Patrick’s Day. Between the celebrations, the shaky attempts at an Irish accent and wearing more green attire in one day than you will all year long, we enter spring hopeful, with a little luck on our side. By March 17th, St. Patrick’s Day folklore, celebrating... More »Content Marketing Isn’t About Luck
Previously, I’ve discussed the rising popularity of Snapchat, the ephemeral 10-second photo-sharing app that teens are absolutely crazy about. While Snapchat’s user base has been growing by the millions, unfortunately, only a tiny fraction of its active users are brands. This is because Snapchat presents a few unique challenges to brands looking to leverage the... More »Using Snapchat: A Guide for Brands
Linking In-Store and Online Customers at the Point of Sale Enticed by an in-store promotion at a large retail chain recently, I gave my email address to the cashier in exchange for a perk. A week later, as I was trying to purchase the same item in different colors, I thought it would be easy to... More »Linking In-Store and Online Customers at the Point of Sale
Email opening rates have remained stubbornly low for several years now. Various studies over the past three or four years have shown that only around 21% of all email marketing messages get opened. That means that eight out of ten of your customers are ignoring you. That’s not good. The top sector – religion –... More »3 Ways to Increase Email Open Rates
Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors. In the past, a great brand could significantly... More »Who Determines Absolute Value?
A brand needs to have enemies. Without enemies, the brand will never grow. Coca Cola cannot live without Pepsi; without Coca-Cola, Pepsi will not innovate to build its brand further. Here we are not talking about fighting with swords and knives; but we are talking about how the brand can challenge its enemies (competitors) with... More »Why Do Brands Need Enemies
I make no attempt to cover up the fact that I’m a massive technology geek which manifests itself in my love of mobile phones. For me my phone isn’t just a device to make calls, send text messages or browse the internet on. My phone is a big deal and I am obsessive when it... More »Sony Z2 Outsmarts Samsung S5 With Clever Marketing
Earlier this year, Matt Cutts declared guest blogging dead, and the interwebs erupted. At its core, what Matt was trying to say is that guest blogging simply to get in-/out-bound links has gotten out of hand. It’s gotten “too spammy”. This is simply the latest way that bad people and nefarious “business” people are using Google’s... More »Content Marketing Can Affect B2B Search Engine Rankings Too
According to the 2014 Marketing Score Report, a survey of 318 marketers, executives and entrepreneurs, organizations lack confidence in their internal marketing teams, which are particularly weak in key digital marketing skills, such as social media, data analysis and lead management. Yet, these are the exact skills needed to run high-impact campaigns that perform better... More »Study Identifies Widespread Shortfalls in Digital Marketing Talent, Technology and Strategy
Back in February, Matt Cutts discussed the importance of comprehensible and clear content when attempting to improve search engine ranking and position among other competitors. The question he had to answer was: Should I focus on clarity or jargon when writing content? According to him, website owners should do both in order to become more... More »Matt Cutts: Focus On Clarity and Understanding with Content
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