The Lego Movie reigned supreme at the box office for three straight weeks after its initial release on February 7th. Coupled with a touring art exhibit called The Art of the Brick, this 50+ year old toy brand is really making headlines… I recently read an article about the strength of the Lego empire. Did... More »What’s the Secret Behind Lego?
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Let’s face it! We all want to be associated with people who are influential. One of the best things that can happen for sales is to have an Industry Influencer speak, blog or Tweet positive comments about your product and/or service. Having this third party endorsement from an independent Thought Leader can be gold. So,... More »5 Secrets To Starting An Influencer Relations Program
The difference between posting YouTube videos onto Facebook or alternatively just uploading a video direct to Facebook as a native video is subtle. However, a recent study has shown that the results from each option can vary in important ways. In this article I will share the pros and cons of each option with you.... More »Should I Use YouTube or Native Facebook Videos on Facebook?
It is a social media world out there, but it’s also important to make connections IRL (In Real Life). For many, handshakes and eye contact are necessary for building trust and creating a strong client base. Trade Shows are one of the best ways to network and create relationships in person, and are still a... More »Four Tips for a Successful Trade Show (Hint: Use Social Media)
Imagine it…. In his latest thriller, “The Omni-Channel Code,” Dan Brown brings together all the elements of this gripping and complex puzzle which must be solved against the clock. If only it was so easy. Unfortunately this is not a book that (as far as I know) DB has any plans to write but the... More »Cracking the Omni-Channel Code
In the not-so-distant past, marketing success sometimes felt like it was the result of a combination of know-how, guts and luck. But –thank goodness! –that no longer has to be the case. These days, marketers can effectively engage customers using a data-driven approach, one that’s backed by a wealth of customer data and solid analytics.... More »Marketers, Here’s What Your CMO Wants To Hear From You
One of the most valuable assets a company owns is its employees, and ensuring their happiness can be one of the most challenging aspects facing a business owner. Because a successful business is truly a customer-focused endeavor, happy employees often leads to happy customers. Having a contented staff can certainly impact the company’s bottom line,... More »A Happy Employee Equals Happy Customers
What Is A Sell Sheet? A sell sheet (sometimes called a “one-sheet” or a “tip-sheet”) is a one-sheet flyer that promotes a book and its author. It is generally single-sided, but can also be double sided. The major point of a sell sheet is to convey your book’s benefits in a short and concise manner... More »Sell Sheets: A Guide For New Self-Publishers
Far too often, retailers think that consumer buying is randomized. That certain products appeal to certain customers and that a purchase either happens or it doesn’t. They approach product and service marketing in the same way, based on trial and error. What if there were a distinctive set of steps that most consumers went through... More »The Six Stages of the Consumer Buying Process and How to Market to Them
Better to be lucky than good. If you had a choice which would you rather be? Luck is defined by Merriam Webster as “the things that happen to a person because of chance : the accidental way things happen without being planned.” Not sure about you, but I am not willing to make critical business... More »On Lucky Marketing
Most business owners want more traffic, but most don’t realize they might not need more traffic. I have talked about this many times on this site, but online marketing comes down to two components; Traffic Conversions If you have an effective website, it should be generating you leads automatically. If you are generating at least... More »How to Increase Your Website Leads Without Increasing Traffic
Let’s face it, a lot of us just aren’t the brightest when it comes to equations, percentages, and visualizations of data when its related to marketing. That’s why there’s a bunch of companies out there filled with people who do understand. And, they want to make it easier for everyone else to understand as well.... More »Why the Idea of Content Scoring Will be a Massive Help for Marketers
It’s just a game… or is it? Mentioning Candy Crush Saga to any of my friends elicits a couple of different responses, but one of the main ones is, “I hate that game!” Hate as they may, Candy Crush players continually come back for more – especially now that the bizarrely notorious Flappy Bird has... More »Feeding the Addiction: Content Marketing Lessons from Candy Crush Saga
Whether your organization has a designated production manager or each campaign is assigned a manager, you’ll find the process never goes smoothly. As simple and logical as the process may be, every project, before reaching completion, will have bumps along the way. How can it not? Marketing departments typically juggle 20+ projects (or more) on... More »Increase Marketing Productivity with Four Minor Adjustments
Like the hundreds of thousands before me, last week I found myself calling into Comcast’s customer service department to complain about the 2-3 Mbps out of 50 Mbps Internet speed I was receiving (a painfully regular experience). First time, the representative disconnected from my call unprovoked. Next time, they set up an appointment for a... More »How to Evaluate a Customer Service Representative