I recently wrote a post suggesting we “Stop Giving Customers Choices!” It’s stirred up some really great discussions. I thought I’d add another post to extend the discussion. Giving our customers alternatives and choices early in the buying process is critical. It helps them assess alternatives, develop their own thinking about what they are trying... More »Does Your Customer Have A Plan?
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The 86th Academy Awards was quite the record-breaking event. Besides the staggering 43 million people who tuned in, Ellen DeGeneres has now obtained the prize for initiating the most-retweeted item ever during the show, surpassing Barack Obama’s “four more years” photo. What was the viral post? No surprises – it was a star-studded photo, with... More »Product Placement: Increasing Brand Perception When People Aren’t Looking
Is there such a thing as a perfect press release title? Obviously there are good and bad ones: titles that grab attention and titles that are easily skipped. But as far as perfect, does such a thing exist? Of course there’s no such thing as “the” perfect press release…but there is such a thing as... More »What’s The Perfect Press Release Title?
Effective content marketing starts with a content strategy. The content strategy is the stage where you research and plan before taking action to develop your content. It is where you address the big questions such as why and who. To develop an effective content strategy you need insights and to develop insights you require data.... More »Why Data Matters – Developing Insights For Your Content Strategy
Evergreen content lasts. These are the blogs, resources, and articles that people can go to six months from now and learn from. They differ from your average run-of-the-mill posts because they take a bit more time to create and don’t play off of breaking news or trending topics. Instead, they become a consistent source of... More »How To Grow Evergreen Content
I had a perfect Saturday the other week. You know the kind – the sun was shining, the birds were singing, I had zilch on the to-do list and by the stroke of midday I was in my pants playing Grand Theft Auto V. I can understand if this might seem trite to you, but... More »Domino’s Business Blog Doesn’t Get Its Knickers In A Twist
In today’s world, consumers have greater control than ever. Through reviews and social media, they can learn and leave feedback about your business. Many entrepreneurs fear receiving criticism; however, negative comments can provide important clues to improving your business. Here’s how to use negative comments to expand your brand. 1. Remove yourself from the comment.... More »Use Criticism to Improve Your Brand
The email ecosystem is constantly updating, changing the way we strategize email marketing initiatives. Tactics that worked three to five years ago don’t necessarily work today. Today, Internet Service Providers (ISPs) look at many different variables when determining whether to deliver one of our marketing emails to one of their customers. Every ISP does its... More »5 Reasons Why Email List Hygiene Is a Serious Marketing Priority
B2B marketers have taken up the challenge to create great content. They’re investing time, effort and money into content marketing. People are reading their content. But, effectiveness remains elusive. Only 9% strongly agree with the statement: “I know our digital marketing is working.” That’s only 92 of over 1,000 marketers. Yet, 93% of B2B marketers... More »Is Your B2B Content Just a Pit Stop?
5 Ways to Market Better Right Now Every day we see businesses struggling to effectively market online. Is it something they’re doing wrong? Is it a lack of focus? Regardless of what you’re already doing to capture conversions on your website, we thought we’d share 5 strategies for reenergizing your Web marketing campaign. 1. Mobile... More »5 Ways to Market Better Right Now
Many in the media have said that the 2014 Oscars were the most successful in history. More people watched the broadcast; more people enjoyed the show; and more people kept talking about it online and otherwise once the lights went down. What made this year’s Oscars presentation so successful? Was it that the hilarious, Ellen... More »Lessons for Online Community Managers from Ellen
Customer service is an essential part of your company. As a new customer service manager, or a manager that is looking to ensure that they’re still following best practices when it comes to taking care of customers and their customer service teams, these tried and true strategies are a great place to start. To make... More »4 Tried and True Customer Service Strategies for New Managers
“The nice thing about being a celebrity is that, if you bore people, they think it’s their fault.” — Henry A. Kissinger Why do celebrity struck, obsessive fans, hit the headlines for their audacious feats all the time? Consider the man who shot President Ronald Reagan to impress Jodie Foster or the more recent, thwarted plot to... More »4 Web Designing Do’s and Don’ts to Take Home From Celebrity Websites!
It wasn’t that long ago that networking talk was all about the cost of equipment. With CapEx as the primary pain point, everyone was talking about merchant vs. custom silicon, with the primary argument being that a move to common components would provide margin relief in what has to be the most margin-sensitive industry in... More »Automation: More Than Saving Keystrokes
More and more I’m asked about the new technologies coming up in customer service and experience. It used to be that customer service was just a phone number you called when you needed help – or how nice someone was when they interacted with you. The future has brought us something bigger than customer service.... More »Future of Customer Service is Now! Today’s Customer Service Tools
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