With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. Blogging, informational videos, infographics, guides, and the like are more popular now than ever. All this great content provides businesses with a unique opportunity to gain new customers. If... More »Content and Pay Per Click – Using Them Together for Success
Grow A Business
Keep hold of your current customers with a strong customer retention strategy According to Zendesk, (34%) of people believe that exceptional customer service is the best way to build customer loyalty. By taking steps to keep hold of your customers, you’ll see growth in both your reputation and bottom line. Statistics show that: 80% of... More »5 Customer Retention Strategies for Online Businesses
Ever secretly wonder if mobile PPC ads are really as effective as their desktop counterparts? It’s okay, I won’t tell anyone. In fact, a lot of advertisers (including some big, impressive brands that claim to be “experts” in paid search) share these doubts – but don’t worry, we’ll get to that later. For now, let’s... More »Do Mobile PPC Ads Even Work?
Direct response marketers looking to move into retail are faced with considerable challenges as they navigate the needs of retailers to promote their products to the largest possible audience. This transition isn’t a minor change in strategy. It’s a fundamental shift from a product-centric focus to a consumer-centric one, where the company becomes an actual... More »What Direct Response Marketers Need to Know When Moving into Retail – 5 Keys to Success
You do know, that when it comes to establishing a presence on the internet, content is king, emperor, sovereign, and monarch. But what is the nature of the content that rules? The short answer is content that offers value. So how does one go about creating valuable content? Let us take a look at the... More »The Content Equation: How to Create Valuable Content
The incubation time between merely talking about new marketing ideas and actually employing them in real life is shrinking. That means futurists are more important than ever to alert the rest of us about how our jobs – and our world – will change in the years ahead. John Mustin is one of those guys.... More »Wasabi Rabbit Chief Takes Brands from ‘Harebrained’ to Mainstream
Lately, I’ve been thinking about fad diets. They’re one of the oldest scams in history, yet we keep falling for them, lured in by promises of a fast fix to a timeless problem. Whether it’s green coffee bean extract or a diet based on the habits of cavemen, it’s touted as a breakthrough, the only... More »Are These 4 Marketing Fads Dragging Your Strategy Down?
I’ve been seeing and hearing a lot of television and radio commercials for “do-it-yourself” websites. “For only $99, you can create an incredible website that looks professional!” At first glance, this may look like a good option for a small business owner. I mean, you know you need a website, but you’re also looking at... More »Create Your Own Website for $99… Receive $0 in Sales!
The Lego Movie reigned supreme at the box office for three straight weeks after its initial release on February 7th. Coupled with a touring art exhibit called The Art of the Brick, this 50+ year old toy brand is really making headlines… I recently read an article about the strength of the Lego empire. Did... More »What’s the Secret Behind Lego?
Let’s face it! We all want to be associated with people who are influential. One of the best things that can happen for sales is to have an Industry Influencer speak, blog or Tweet positive comments about your product and/or service. Having this third party endorsement from an independent Thought Leader can be gold. So,... More »5 Secrets To Starting An Influencer Relations Program
The difference between posting YouTube videos onto Facebook or alternatively just uploading a video direct to Facebook as a native video is subtle. However, a recent study has shown that the results from each option can vary in important ways. In this article I will share the pros and cons of each option with you.... More »Should I Use YouTube or Native Facebook Videos on Facebook?
It is a social media world out there, but it’s also important to make connections IRL (In Real Life). For many, handshakes and eye contact are necessary for building trust and creating a strong client base. Trade Shows are one of the best ways to network and create relationships in person, and are still a... More »Four Tips for a Successful Trade Show (Hint: Use Social Media)
Imagine it…. In his latest thriller, “The Omni-Channel Code,” Dan Brown brings together all the elements of this gripping and complex puzzle which must be solved against the clock. If only it was so easy. Unfortunately this is not a book that (as far as I know) DB has any plans to write but the... More »Cracking the Omni-Channel Code
In the not-so-distant past, marketing success sometimes felt like it was the result of a combination of know-how, guts and luck. But –thank goodness! –that no longer has to be the case. These days, marketers can effectively engage customers using a data-driven approach, one that’s backed by a wealth of customer data and solid analytics.... More »Marketers, Here’s What Your CMO Wants To Hear From You
One of the most valuable assets a company owns is its employees, and ensuring their happiness can be one of the most challenging aspects facing a business owner. Because a successful business is truly a customer-focused endeavor, happy employees often leads to happy customers. Having a contented staff can certainly impact the company’s bottom line,... More »A Happy Employee Equals Happy Customers