At the end of 2013, Google Engagement Ads were released from beta and rolled out to all paid advertisers. These new Display Ad types allow you to reach, captivate and connect with your audience just as typical Display Ads do. The difference lies in the fact that this new type of paid online advertising uses... More »Google Engagement Ads: What You Need To Know
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Why do people tune into a show like “The Bachelor”? Is it to see a burgeoning romance conquer all obstacles and emerge, beautiful and adorned, as that wonderful thing – true love? Or is it just a place to see people get hurt? This year’s bachelor J. Pablo Galavis was clearly banking on that latter spectator... More »If Anyone Needs a Good Unified Communications Strategy, it’s ‘The Bachelor’
Embedding videos in WordPress is so easy, I wonder why bloggers don’t post them more. Videos are great way to enhance your blog not just because of the enrichment they offer. Embedding videos give your site a stronger connection to the second largest search engine, Youtube, which is owned by the first largest search engine,... More »Embedding Videos in WordPress is Easy
The role of Household CEO is not an easy job. Moms and families are busy, and often have little quality time to spend together. Real “family time” is often a luxury, instead of a daily occurrence. According to a recent study, 84% of moms believe that time spent to plan family activities is worthwhile as... More »How Brands Can Help Moms Put Family First
As a business owner, you’re juggling a lot of day-to-day to tasks and may not have time come up with ideas for your next email or promotion. We’ve put our creative noggins together to create a full year’s worth of quirky and engaging email ideas. Each month centers on a specific theme. Within that month,... More »50 Unique Ideas for Your Next Email [Guide]
In this article we are going to look at the targeting options available with Google TrueView video ads compared to Facebooks video ads. You will see that there is some crossover – both allow you to target geographically for example, but this post will help you to identify which is best depending on what your... More »Adwords Trueview Video Ads or Facebook Video Ads?
(Hint: it’s not stalking.) You hit send on your press release, emailing it out to your list of targeted journalists…. Not mass-blasted (bite your tongue, evil temptation of the past!), but sent to a carefully built list of only those who would find this particular release news relevant and of interest. But since your news... More »The Art of the Perfect Press Release Follow-Up
Starting at the very beginning isn’t such a great idea when it comes to strategic content marketing. For the best chance of success, you’d be wise to start with the end in mind. As we established in our last blog on user metrics, your ultimate aim is to boost your bottom line, which means converting... More »Begin at the End: How to Set Content Marketing Goals and Measure Them
Aspiring web site owners of the world, please allow me to release you from your fears! When you start looking at your options for building your first web site, you’ll soon find yourself inundated with ads from Weebly, WordPress, Wix, Drupal, Squarespace, Joomla, and dozens of other unfamiliar software and company names that all insist... More »5 Reasons to Use Whatever You Want to Build a Web Site
Your persona is the role you play in life. It’s the way you act, what you believe in, what you say, what you like/don’t like, how you go about things … I could go on, but you get the idea. As a brand marketer, you need to know as much as you can about these... More »How to Develop Buyer Personas (Part 1)
You’ve planned your Google Ad. You’ve slashed through demographics, personas and Keyword Planners to determined the optimal keywords for each of your ad groups. You even know the perfectly matched landing page for your Campaign. Think that’s enough? It’s not. You still need to write an amazing Ad that gets your customer to click. Writing... More »12 Ways: How to Write Google PPC Ad Copy that Converts
Is content marketing worth it? Can your company achieve a positive ROI by investing in blogging, social media, and marketing automation? For the folks that speak “ROI”, this guide from Eloqua will likely be very helpful (warning: opt-in required to download it) as it goes into plenty of detail on all the metrics that the... More »Is Content Marketing Worth The Investment?
The strength of real-time data as it affects customer service is easily visible in companies that don’t have it. The customer experience is more important than ever, in an age where social media governs most every aspect of our online activity. Information is accessible at the click of a button, and customers are loath to... More »How to Benefit from Real Time Data to Enhance Customer Service
We stress the importance of optimizing a website for the variety of devices customers use to access the web. After taking the leap to “go responsive,” it’s important to remember responsive design isn’t a simple copy and paste job. While the optimized website design should reflect the native site’s branding, different devices demand different viewing... More »5 Reasons Your Responsive Web Design Fails
The pressure to keep sales up and marketing spend down is more intense than ever. But rather than constantly trying to “out-wow” the competition, why not focus your efforts this year on improving your customer relationships? If you do, you’ll reinforce brand loyalty and nurture legions of word-of-mouth advocates – two factors proven to increase... More »What’s Holding You Back From Improving Customer Relationships?