Is pronunciation subjective? If we’ve learned anything from the GIF vs JIF debate, the answer is a resounding yes. The battle over how GIF, or Graphics Interchange Format, is pronounced has been deemed “The Most Absurd Religious War in Greek History” and dates back to the dawn of the World Wide Web. The GIF was... More »You Say GIF, I Say JIF…and We’re Not Calling It Off Anytime Soon
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This afternoon, I couldn’t help but notice as numerous friends posted on Facebook about a revolutionary product called HUVr. “I really hope this isn’t a hoax!” one friend wrote while the post directly below it stated, “Holy crap, this is groundbreaking!” HUVr is an electronic skateboard that “hovers” above the ground, allowing riders to board... More »Editorial Strategy: Does the Early Bird Really Catch the Worm?
As we move deeper and deeper into an age of all-screens digital campaigns, it seems like there are more myths cropping up about the effectiveness of direct mail as a marketing channel. One myth that is perpetuated often in direct marketing circles is that self-mailers don’t generate the same performance as envelope packages. FACT: If... More »Direct Mail Myth: Self-Mailers Never Work
Stale, dull, generic content and media are the black sheep of content marketing. Having ancient assets, such as an un-updated Facebook page from 2011, a dead Twitter account, or even a website built in ‘04 by your neighbor, work against your online marketing at every turn. To bring back a business’ online marketing, we thought... More »7 Ways to Resurrect Your Content Marketing
Can you ever have too much of a good thing? Not when it comes to facts that could shape your marketing strategy. A second edition of our previous fact post, here are 33 more riveting stats that could impact your strategies. Pinterest drives twice the website referral traffic of LinkedIn, Google+ and Twitter combined. Tweet... More »33 More Compelling Statistics That Will Power Your Marketing Strategy
Until recently, LinkedIn’s publishing platform was only open to an exclusive network of about 500 “influencers” worldwide including thought leaders such as Richard Branson, President Barack Obama, Bill Gates, and Arianna Huffington. Publishers such as USA Today, Time Magazine, and The Wall Street Journal were also able to share their content. In February, 2014 LinkedIn... More »What The Opening of LinkedIn’s Publishing Platform Means for PR Practitioners
A stylish picture of sneakers that a user posted on Instagram is not only creative social self-expression; it’s organic user-generated content (UGC). A Facebook friend who shares a picture of himself sipping a Starbucks Frappuccino and uses the hashtag #Sipface isn’t just posting a silly selfie, he’s participating in a Starbucks content marketing campaign. User-generated... More »4 Ways to Leverage UGC on 4 Top Visual Networks
Discover why your marketing content should be digestible in a lunchbreak . . . Our attention span is shrinking – so make your marketing bitesized and irresistible, or be left behind . . Sorry to break it to you . . . . . . but we are officially attention deficient. Our average attention span... More »Content Smorgasbord: Top Examples of ‘Snackable’ Content
You cannot drive a nail in with a screwdriver, you need a hammer. The screwdriver, however, can align the nail – in the ways that a hammer cannot. If the analogy is extended to marketing, the nail is your lead generation and nurturing. The screwdriver is the marketing automation, and the hammer is your marketing... More »Re-Evaluate Your Marketing Operations to Achieve Automation Success
For all companies there comes a time when the brand will be tested. Each test represents a fork in the road that can drastically shape a company’s future, and in some extreme cases, end it. For many organisations, at least one of these tests will come in the form of a product recall. Whether the company... More »Crisis Preparation, The Key to Saving Your Brand
Public Opinion It’s fairly apparent that as concerns about climate change continue to increase, consumers have begun to shop with an expanding environmentally conscious mindset. According to a survey taken in 2013 by Cone Communications, 90% of Americans consider the environmental consequences of their purchases . Clearly, if businesses want to appeal to consumers, particularly... More »Going Green: How to Market Your Business as Ecologically Friendly
With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. To stand out in the increasingly crowded and competitive marketplace, many C-level executives from the world’s most iconic brands are not content with just “Keeping Up With the Joneses.” Instead, they... More »CMOs Win When High-Value Customers Are Treated Personally Online
What’s one important personal branding lesson that every entrepreneur needs to learn before talking to the media? The following answers are provided by the Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps... More »Things Entrepreneurs Should Know When Speaking to the Media
Let’s face a tough truth: Your business is probably a lot more interesting to you than it is to other people. This is somewhat relative, of course, and some businesses are inherently more compelling than others. Say that you’re a financial planner; your clients probably don’t care quite as much about investment strategy as you... More »Is Your Brand Too Boring For Content Marketing?
Why pay customers to talk about you when they will do it for free? More »5 Ways to Make Customers Ambassadors Without a Referral Program