I recently read an article in Inc. Magazine “How the Pros Create Great Content.” It was a crowd-sourced piece where several Inc.com columnists shared their advice on writing content that’s compelling. As content marketing has become so much more mainstream, “boring” content has been a hot topic in the marketing industry and around the SPROUT... More »Why is So Much Content Boring?
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Walk out the door of any major urban hospital and you will soon find yourself among buildings full of physiotherapists, medical device suppliers, specialists’ offices, pharmacies, diagnostic imaging and, helpfully, malpractice lawyers. Welcome to the hospital suburbs. Other businesses and industries have suburbs too. Spreading out from the centre of enterprise software and hardware suppliers... More »Is It a Beautiful Day in Your Brand’s Neighbourhood?
Content marketing – either through blogging, newsletters, social media or microsites – is growing in popularity for a reason. The results of our most recent study show that 71% of marketers are planning to increase their content marketing spend this year, as 76% of survey takers saw an increase in buyer engagement and 62% saw... More »4 Content Marketing Guidelines to Humanize Content
Thanks to the Washington Post, the future of news might look a little like Netflix or Amazon Prime. On Tuesday the newspaper announced a pilot partnership that will give subscribers of six metro newspapers free access to its Web content. By giving away content to paying customers of other newspapers, the Washington Post is creating... More »Why the Washington Post is Getting into the Content Distribution Game
During social media week, we had one HECK of a class with Seth Sternberg, the Product Director for G+. He gave us some pretty cool hacks to explore that I haven’t heard peeps share before, so I’m going to list them here for y’all to scope out. Hopefully we can all grow with Google using... More »6 Cool Ways To Grow With Google
Your website is important for your brand Your brand is an active business asset that requires careful management. Brand value is derived from the culmination of all consumer touch points. This means that in order to maximize brand value, you need to ensure all channels provide a consistent brand experience. This includes your website. Ignoring... More »Does Your Website Keep Up With Your Brand? Use This Checklist
We’re on the verge of my favorite time of year: the start of baseball season. I wish I could describe what I feel, but other baseball fans will understand. As part of this, I also get involved in fantasy baseball. It’s my chance to play manager and general manager, and make decisions about which players... More »Of Fantasy Sports, Armchair Quarterbacks, and Your Customers
SlideShare is a great platform for visual content and an amazing company: in just a few years, it has become the YouTube of presentations, one of the Top 150 sites in the world with an impressive 3 Billion views per month from 60 million unique visitors. Perhaps like many others, I originally thought of SlideShare... More »5 Lessons We Learned Experimenting SlideShare as a Visual Blog
This may come as a surprise, but 52 percent of small businesses still don’t have a website. Many of those who do have a site rushed to get their site up on the Web and didn’t make it easy for visitors to use. A website with good usability should not be underestimated – it is... More »Characteristics of a User-Friendly Website
You probably have a customer experience strategy. You may even have some nice slick-looking slide presentations about that strategy. You’re making every effort to segment your customers and develop your people to serve them the right way. This is all good, and your heart is certainly in the right place. But you and your organization... More »Customer Experience: You Can Do Better
So you’ve just given the go ahead to a new fantastic looking digital marketing campaign that will take up a big chunk of this year’s digital marketing budget to deliver. And you’re sure it will deliver the results you want, aren’t you? Well, only if it’s backed by a very robust, well conceived digital marketing... More »Is Your Next Digital Campaign Strategic Enough?
In the past, I posted about The Little-Known Content Marketing Deal That Sears Made With Extreme Makeover: Home Edition. Well, it looks like Lowes is now taking a page out of Sear’s book. NBC premiered its brand new show last Sunday called “American Dream Builders.” It seems to be “Extreme Makeover” meets “Reality Show Competition.”... More »NBC’s “American Dream Builders” And Content Marketing On TV
Paid search advertising has the ability to dramatically increase digital traffic for businesses, but not all digital ads are created equal. To create the highest amount of clicks and conversions, businesses must take advantage of the multiple ad extensions being offered by Google. These ad extensions, which include sitelinks, ratings and reviews, call and address... More »Google Ad Extensions: Increasing CTR and Driving Sales for Businesses
How do you feel about most of the websites you come across online? Can you tell why you like them? People are visual. Many even decide on a purchase based on what they see. 92.6% of people believe that visuals are a #1 factor that affects their purchase decision 90 seconds of initial viewing is... More »5 Tricks to Win the Visual Content Game
Crafting the perfect pitch is a fundamental skill for PR professionals. Create a message, tailor it to your audience, and include a call-to-action. Whether your audience is made up of journalists, website owners or fellow PR professionals, they receive dozens of e-mail pitches a day. To make your pitch stand out, take a page from... More »4 Ways Great Email Pitches Are Like Movie Trailers
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