In the spirit of good fun that the annual NCAA college tourney brings, I thought it would be fun to engage in some bracket-calling that’s a little closer to home. So, I sat down with Matt Compton, marketing technology expert and ShopIgniter CEO, to get his thoughts on who’s leading at social media marketing, who... More »Who’ll Make Marketing Tech’s Big Dance?
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In order to build relationships with clients, the customer service role has to encompass a series of services that corresponds to pre-sales, sales, and after sales care. Upselling of your products and services is also a part of these blanketed obligations. The core responsibility of the customer service agent lies at the front line. They... More »What Wikipedia Doesn’t Tell You About CRM
One of the current buzz terms being bandied about by businesses today is that of “brand storytelling” – how brands can use storytelling to share their core values, win more customers, and outstrip the competition. Never mind the fact that brand storytelling is as old as the first advertisement (not that that’s ever stopped social... More »THIS Is How You Do Brand Storytelling
In a world of premium video content, viral notoriety is not the only measure of success. Video is beautiful, fun, and vibrant, and while both film and television are two forms of beloved media, each with a historically sound return on advertising investment, branded video content for the web is a different ball game. With... More »In a World of Premium Video Content, the Written Word is King
Google is quietly testing a change to Gmail’s Promotion tab. The field test announced this week gives users the option to view incoming messages in a list or image format. The image format view has a Pinterest feel and gives marketers the ability to snag attention with great graphics. The example shared by Product Manager... More »Google Field Tests a Gmail Change that’s Good for Marketers (Maybe…)
When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. If a phone could track your location, within a few feet even, what were the implications? These concerns still exist. That being said, as mobile device consumers have become more app-savvy, they have come to understand the concept of... More »In-aisle Mobile Marketing: A Boon for Consumers or a Violation of Privacy?
Strategic advertising and public relations will help build awareness of your brand, but word of mouth recommendations reign supreme. According to the 2013 Nielsen Global Survey of Trust in Advertising, up to 84% of respondents say they consider “earned advertising” (word of mouth and recommendations from friends and family) to be the most trustworthy element... More »What Is Influencer Marketing and How Can It Help Your Brand?
Think you work with everyone? Think again. You need to know EXACTLY who your target client is in order to save money and time on your marketing. Learning about your target market is not a luxury for when you get some extra time. It is essential to your business success! You’ll earn more and be... More »Why You Should Minimize Your Brand’s Target Market
Yesterday, I made one of many trips to Winona (my alma mater) to speak to kids as part of my responsibilities on the WSU Alumni Board. As part of yesterday’s trip, I spoke to a few different classes–one of which wanted to hear more about life on the agency side vs. life on the client... More »The Age-Old Debate: Agency or Corporate PR?
It’s always tempting to have a look at someone else’s garden, when we need to be concentrating on our own content. There are always the same people of LinkedIn who want to tell the world how well they’ve done every quarter, the person on Twitter who relishes cutting and pasting inspirational quotes, or the company... More »Don’t Be The Nosey Neighbour. Focus On Your Own Content
Every element of a website can have a subconscious effect on visitors. Dotting every I and crossing every T becomes an understatement for UI/UX designers when something as seemingly insignificant as the placement of a dollar sign affects buying behavior. If a dollar sign can have a big influence on sales, imagine how important color... More »Color Choices and How They Affect Buying Behavior
Here's what you can learn from the companies' clever attempts to one-up each other's advertisements. More »Lessons From the McDonald's-Taco Bell Breakfast War
So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information. Maybe when you’re going to a tradeshow, you decide to send out an email that invites current and potential customers to your booth. All great touches, but guiding the buyer’s... More »How to Get Started with Marketing Automation
Hiring for content marketing is a hot topic—but one that’s left some of the most experienced marketers baffled on whom and how to hire. Content teams are still a new concept to many marketing departments, and there hasn’t been literature on hiring for increasingly critical roles. Until now. Today, we’re publishing original research on content... More »Top Trends In Content Marketing Hiring (Infographic)
Are You Taking Advice from the Veterans? Effective communication skills are of absolute importance in the professional world, especially if you want to be a leader or manager of people. Good communication skills can help you in a variety of workplace situations, including motivating your team, explaining a problem or delivering a great presentation. Constantly... More »5 Things that Veteran Communicators Know
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