We have all seen it before. A friend tells you to check out his new site. He is talking about big dreams for the future, about all the plans and the goals of making money. Couple of weeks later you see the same friend, ask him how the new project is doing, and you hear... More »Harsh Truths And The Method To Make You A Great Content Marketer
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There are loads of email signature companies out there, but like in any other industry, some are better than others. If you are new to email signatures and email signature software, you should be aware that email signatures are a must in today’s online business world, especially when you are competing with some major brands... More »What to Look for in an Email Signature Company
How do you stay relevant as a content producer in the world oversaturated with content? How do you reinvent yourself? Do you diversify? How can you evolve to keep yourself just as relevant today and tomorrow as you were yesterday? There is such a huge increase in the amount of uploaded content today. Ads don’t... More »Why You Are Still Relevant In An Oversaturated Branded Content World
Notable journalist Tom Foremski recently asked whether PR can be automated, especially given the advances in automation in the advertising world. In it, he states: The PR industry is heading for a serious showdown with ad agencies gunning for PR budgets. Ad agencies have algorithmic buying and selling of ads, there is already a large... More »Can You Automate PR?
You’ve got business cards, so why bother calling up a design firm to help you with a redesign? You hand them out, and people call in. It’s working. But, is it working as effectively as it could? You constantly tweak your other advertising, don’t you? (hint: you should). If one of your ads converts 10... More »Want an Awesome Business Card? It’s Time for an Upgrade
Standing looking at anonymous shoppers in a mall or a supermarket is very much like running a website and wondering what the visitors are doing. If you could understand better – then you’d be able to improve the results of your marketing and promotional efforts. Many business people struggle with Google Analytics. Certainly NOT because... More »Website Visitors Are Like Shoppers in a Mall
Most people would consider the majority of their customers their core customers or the customers they have to please. The problem with this type of thinking is that the vast majority of your customers actually prevent you from moving ahead and innovating. People don’t like change. Placating to the demands of the majority of users... More »When is Customer Experience Bad for Business?
Here’s something I know with absolute certainty: Serving up B2B content that’s not ready for prime time is worse than serving no content at all. As a marketing professional who wants to stay current, I spend a sizable chunk of time each day combing industry blogs (Content Marketing Institute, MarketingProfs, Social Media Today, Copyblogger, Business... More »Is Your B2B Content a Recipe for Disaster?
Truth #1: Good marketing is hard. Truth #2: Target does a lot of good marketing. People not only pay attention to Target’s marketing and advertising, they LOVE it. Target has amassed an army of passionate social media followers: over 1 million Twitter followers, nearly 23 million Likes on Facebook, and numerous fan blogs. But even... More »Target’s Cartwheel – Head Over Heels or Wobbly Wheel?
An article in yesterday’s New York Times on General Motor’s use of social media to respond to its ongoing ignition switch crisis raises an interesting question: why, when the mainstream media, the company’s Facebook page and other online channels are full of complaints has its broader online reputation barely been impacted (according to data from... More »Why Your Online Reputation is Not Your Reputation
Marketing automation is in its infancy. According to Software Advice’s Marketing Automation Software Buyerview, 91 percent of buyers evaluating marketing automation software for the first time. But why do people need it, what drives adoption and what are the benefits for small and medium-sized businesses (SMBs)? Though it isn’t widely adopted yet, a the report... More »Why Hi-Tech SMBs Are Turning Towards Marketing Automation Software
For eleven consecutive quarters, eCommerce sales have experienced double-digit growth. Thanks in part to mobile device proliferation and social media, eCommerce is in the midst of a major renaissance. Social networks specifically have altered the way eCommerce brands go about marketing online. Such disruption has resulted in a new model for online retail referred to... More »Social Combined with eCommerce Empowers Smaller Brands to Compete Globally
In the business world of today, companies battle with each other to gain and retain customers for certain goods and services. While gaining customers is very important, retaining customers can easily be forgotten. One of the best ways to ensure that customers will come back is by customer service. Although customer service can be costly... More »3 Ways to Cut Your Customer Service Costs
Mobile friendly email design has been one of the hot email marketing topics recently. And rightly so. Mobile email use continues to skyrocket with 51% of emails currently being opened on a mobile device (Litmus). So it’s clearly here to stay and is an important consideration for all us email marketers. As a result of... More »Mobile Friendly Email Design
Web design doesn’t only mean website design. If you’re creating any digital product, be that a website, an app or even an eBook, then you may find that the temptation is there to rush out your final product and to ‘make do’ with work that doesn’t represent your very best. The problem is that it’s... More »Web Design: Tiny Factors that Make a Big Impact
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