I provided coaching for job search and personal branding last week to a very experienced executive in a small, contracting and youth obsessed industry. The executive knows he needs to change fields but has been unable to get traction. He talked for an hour providing snippets of successes from a long series of usually short-term... More »BOGO Personal Branding
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It’s a question I hear all the time: “I want to hire a content marketer, but I’m in B2B (or B2C). Do I need someone with experience in my industry?” Great question, and one we asked ourselves when creating the content the Content Marketing Hiring Handbook. Really, the answer isn’t a simple yes or no.... More »Do You Need to Hire a B2B or B2C Content Marketer?
In 1963, Pepsi-Cola kicked off a TV, radio, print and billboard campaign that made advertising history. Pepsi showed young people motorcycling, skiing, surfboarding, flirting. The product itself was barely described except as the choice of “livelier, active people,” with “the young view of things.” The campaign’s tagline: “Come alive! You’re in the Pepsi generation!” The... More »Generation Youth: The Baby Boomers And Everyone Else
Let me start off with the presumption that you are either a Digital Marketer or someone who works in an industry which is being “digitally marketed”. Hence, at some point of time you would either have been told, or would have told someone else that Traditional Media usage is on the decline and that Digital... More »Can Digital Media Coexist With Traditional Media?
Today, I am going to attempt to do something very difficult. I am going to try to help two groups of people at the same time, in one post. The two groups I am trying to help are: 1. Business owners whose websites aren’t attracting any visitors. 2. Bloggers whose website attract readers, but don’t make... More »The Secret Behind The Real Purpose For Magazines That’ll Make Your Website Or Blog More Effective
Most people tend to assume that content marketing is just an inbound marketing tool, but that’s like saying butter is only good with bread. (Wrong, butter is good with everything!) True, content marketing is an important part of inbound marketing, but did you know that content marketing is also a stellar tool for customer service?... More »Content Marketing as a Stellar Customer Service Tool
Yeah, yeah. The gurus tell you to love your customers. But sometimes customers aren’t so lovable. They’re lazy. Impatient. And they bother you with questions that are answered on your website. Are they stupid? When listening to complaints and silly questions it’s hard to keep your cool and your sanity. I know that! In our... More »11 Ways To Delight Your Customers AND Keep Your Mind Sound
There’s no shortage of metrics and KPIs (key performance indicators) for nonprofiteers to keep track of. Dollars raised and donors retained are enough to keep any fundraiser busy. Today’s digital world presents new data to be analyzed for nonprofit marketers – website traffic, bounce rate, email open rates, page load speed, form completions, retweets –... More »The Top 3 Worst KPIs for Nonprofit Marketers
I’m the proud owner of a seven year old Land Rover Freelander II. It’s a great car which I really enjoy driving. And my local dealer is brilliant. I do think that, don’t I? The car is a recent purchase, bought privately and I noticed on the Land Rover web site that their dealers offer... More »Customer Experience – Too Much of a Good Thing?
You don’t need to be a data scientist to figure out that the world is going mobile. The sales of mobile phones and tablets tell this story as does Apple’s cash hoard, $158 billion as of January 2014. Along a similar line, eMarketeer projects that mobile ad revenue will triple over the next three years.... More »Does Your Public Relations Effort Include a Mobile Strategy?
The digital and content marketing landscape is rapidly changing. For the last couple of years, we’ve known that high-volume content production and publishing, backed by a social media amplification strategy, can lead to good things for your brand. But now the Internet is getting more crowded and noisier than ever.Consumers are getting blasted on all... More »Who Should Be Using Paid Content Distribution?
As customers, we’ve all been there – We’ve got a problem, Googled it and read the FAQs on the website, so we sigh and grit our teeth because we’ve got to attempt to make contact with the organization. Inevitably that means that we have to negotiate the dreaded contact center. In fact, the contact center... More »The Future of Contact Centers in the Age of the Customer
A recent article by McKinsey & Company on how consistency is “The three Cs of customer satisfaction,” makes the case that the customer journey should be measured not by individual incidences or points of contact, but the overall experience. The authors gave a simple, yet elegant, way to understand this assertion. Let’s assume the satisfaction... More »Three Steps to Achieve Consistency of Customer Satisfaction
Aspiration is the pinnacle that all experience-driven commerce strategies should strive for. Truly revolutionary content marketing speaks to who customers want to become, not just what they need. Solving consumers’ problems will get you off to a strong start—until the next brand comes along and does it better. Align your brand with individuals’ goals and... More »Four Principles of E-commerce for Every Marketer: Aspiration
Google has just announced a secure search update that will see the query removed from the referrer on ad clicks originating from signed-in search on Google. What does this mean? For starters, it means much of the hyperbole and hysterics about Google “slamming” third parties by stripping away their search query data in AdWords was... More »Rumors of ‘Not Provided’ In AdWords Unfounded: Paid Search Query Data Is Not Dead
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