Sales and customer service no longer are separate responsibilities. Although there may be separate positions within an organization, ultimately sales teams need to deliver a service experience and service teams need to know how to effectively sell. Building a highly productive sales team is essential for any business wanting to achieve sales growth. There is... More »Enhancing the Customer Experience For Successful Sales Lead Generation
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Where does marketing and PR strategy come from? How do you know what to do, what problems to solve? Most marketers and PR professionals struggle to solve problems in as impactful a way as possible, leading to frustration and less than amazing results. Sometimes you don’t know what to do. Sometimes you don’t know what... More »Standing on Top of the Marketing DAIS
“Help, we’re getting so many leads from our website!” You are one of the fortunate companies that gets several leads and business opportunities from your website each day. You aren’t equipped to handle the volume of leads that you’re getting from your website, so how do you follow up and still have time in your... More »Is Marketing Automation A Good Fit For Web Lead Follow Up?
Photo: Flickr @Globalism Pictures Tis the season for marketing, social media, and lead generation conferences! Between the Marketo Marketing Nation Summit, the AdAge Digital Conference, and the Content2Conversion 2014, you’re most likely heading to one of these events in the future. Amidst all the travel preparations, efforts to coordinate meetings, and last minute graphic design,... More »Going to a Marketing Conference? Bring this Checklist
Ever wish you could schedule your pay per click (PPC) ads early in the morning for a new promotion? Or maybe you’re rolling out a new feature for your product and want to launch a new ad with it? Worried about maintaining the top position? These are just some of the many things you can... More »Use Google Automation Tools to Make Your PPC Ads More Efficient
The use of colors in a given brand’s logo is a topic that is often discussed and debated with the impact those colors can have from a marketing and advertising perspective at the top of the priority list. A lot of thought goes into, or at least it should, the color or colors of a given brand’s... More »This Brand Is Tickled Pink, Literally
Email is a critical part of customer service today. Writing effective emails will ensure that your customers quickly identify the purpose of the message and act on your call to action. If you’re like me, you receive hundreds of emails every day. Why do some messages get our attention while others cause us to gloss... More »The Worst Customer Service Email Subject Lines, Ever!
Many brands in the celebrations industry target the mom market, and rightly so. With over 2 trillion dollars in purchasing power, it’s no wonder that so many companies try to influence moms’ purchase decisions in some way. Yet, some brands market to moms with outdated approaches and incorrectly rely on stereotypes about this target audience. Effectively... More »Avoid These 5 Misconceptions When Marketing to Moms
Birthdays rule. You get cake, balloons, presents, and…. free cinnamon sticks– or rather, emails about birthday freebies or promotions from your favorite companies! From a brand’s perspective, birthdays are awesome because they’re opportunities to engage with customers on their favorite day of the year. Unfortunately, not enough companies are sending birthday emails. In fact, only... More »Happy Birthday! Balloons, Cake and Email
( Valuable lessons for the rest of us.) I helped my mom rent an apartment for her move to Pennsylvania (hooray!) just before Christmas. We talked to a real estate agent about buying first, but decided to rent for now. The very pleasant agent suggested sending us property listings until my mom was ready. So... More »How to Create A Perfectly Targeted Email Experience
You’ve likely heard it said by Mari Smith, “Content is King, but engagement is Queen and she rules the house.” "Content is King, but engagement is Queen and she rules the house." ♕ツ♛ #SMSS13 — Mari Smith (@MariSmith) October 1, 2013 The king and queen’s defining characteristic is their crown. Royalty without a crown can... More »Content is King, Engagement is Queen, and Both Need Crowns!
If you are still struggling to find a right mix of creative and effective content then you are at a right place. Read on to find out how engaging and interactive content helps brands present a persona across social channels. We all know that social media is about nurturing connections yet very few have demystified... More »How Great Content Can Help You Connect to Your Audience Effectively
I decided to begin the quarter with a brand new campaign. Fearful that my marketing was growing stale, I decided I had to shift the paradigm if I wanted to move the needle. I puzzled over my strategy, looking for the secret sauce that would allow me to push the envelope with a game-changing program.... More »Cliché Your Way to Marketing Success
Email marketing continues to grow through leaps and bounds in this digital age of social media marketing. Approximately 91% of social media users will check their emails on daily basis. Email marketing is considered as the most effective techniques for generating leads in the year 2013. When you have a tremendous social media presence, one... More »Integrating Email Marketing and Social Media
Every year, the retail world holds its collective breath during the holidays. In the last several years, we have watched online sales with greater interest, as they become an increasingly important factor. But not all online stores have had a reason to celebrate, as was the case this year. In the US, the online holiday... More »Online Shopping: Website Aesthetics vs. Website Performance
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