Ask any marketer what they think about video. They’ll probably jump and say, “awesome.” Video marketing has the potential to amplify conversion rates. Just ask the team at Demo Duck who boosted conversions to a CrazyEgg landing page by 64%. The result? Incremental revenue of $21K. Video marketing works because we’re drawn to visual content.... More »Video Marketing for B2B: How to Quantify Your Investment
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What should business leaders expect from communications professionals in the digital age? A lot, according to Chicago PR practitioner, Gini Dietrich. Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications company, and the author of a new book called Spin Sucks: Communication and Reputation Management in the Digital Age. The book... More »What to Expect From Communications Professionals in the Digital Age
In a previous blog post (On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today), we discussed how to evaluate marketing performance from a macro perspective. In this post we will look at evaluating marketing performance from a micro perspective – specifically, at the lead level. There are three key variables that... More »How to Build Marketing Accountability From the Lead Up
Moms will trust brands that make her life easier. Brands that provide easy online transactions, engaging content, and personalization will often win this trust. Brands that gain moms’ trust will see customer loyalty, improved word of mouth marketing, and experience an increase in sales. With so many mom-approved brands out there, which ones succeed at... More »How Brands Can Earn and Keep Moms’ Trust
Ever show up to a party late? Groups have formed, everyone’s deeply engaged in conversations, the good food’s gone. When I’m late, I wander from group to group, trying to quickly understand what’s happen in the conversation and join in. Often it’s tough. I’ve missed a lot, sometimes people are good enough to repeat some... More »Late To The Party!
Last week, we delved into the topic of why mobile-ready websites are so important this year. But simply having a mobile-ready website isn’t necessarily going to help a small business do better marketing. That mobile-ready website has to actually do something. What do users want out of a company’s mobile website? What features are essential?... More »What Should Your Mobile Website Actually Do? (7 Key Features)
For a company to succeed in building and maintaining its online reputation, it needs to embrace digital marketing with arms wide open. One way of doing that and benefiting from this innovative form of marketing is by hiring a digital marketing manager. If you have been operating without one among your ranks, read on to... More »Who is a Digital Marketing Manager and How Can They Help Your Company?
The challenges of running a small business can be daunting to many. Those of us who decide to venture out on our own and become our own boss welcome these challenges with open arms. You’re not scared of the unknown. You’re go-getters, trend setters, and above all, entrepreneurs. You want to make a difference in... More »3 Reasons Why Do-It-Yourself Marketing Doesn’t Work for Small Businesses
As a marketer, I’m always looking for new ways and ideas to enhance my marketing efforts. For quite some time, I’ve been a proponent of integrated marketing, and then I heard a new term – synchronized marketing. Although my initial interest was the first word in the term – synchronized (as I was a synchronized... More »IMC to Synchronized Marketing: A Pivotal Paradigm Shift in Marketing
There has been quite a bit of talk lately that social customer service isn’t going anywhere, and that some brands are beginning to phase out or give up on social monitoring and response, especially around customer care. In a new 2014 Social Media Marketing University study, when asked about the amount of time it takes... More »Social Customer Service Isn’t Going Anywhere
Here it is — 10 quick and easy steps for marketing better right now with minimal effort. This list is far from comprehensive, of course, so stay tuned for more quick lists and ideas for boosting your content and social marketing strategies. Have anything to add? We’re willing to listen. 1. Make sure everything you... More »10 Steps for Marketing Better
Do you worry about FDA regulations for social media? How about navigating your next idea through a grueling content approval process? Do you stress each night on how you can solve claims annotations across integrated marketing campaigns? For those unfamiliar with all that jargon above, I’m referring to situations that arise when carrying modern marketing... More »Overcoming Content Marketing Challenges…with Science!
As a Customer Experience consultant, I still have to convince clients that they should be listening to customers. During our initial meeting – the Needs Assessment – I hear one of the following reasons why a business is not listening to their customers. 1. I don’t have time for it Aka – I am anticipating bad... More »3 Reasons Why Business Owners STILL Don’t Have a Voice of the Customer Program
Email. We all have it, we all use it and without a doubt it’s revolutionised the way we work. If you’re as old as me then you’ll remember working life before email (the 9-5 day, faxing, telephoning) and you’ll remember the excitement of sending and receiving your first emails and the impact it had on... More »Email: The Rock That Blunts Your Collaborative Scissors
Most web pages include lots of “furniture”, such as branding, navigation, images, advertising and lists of other useful things you might want to look at. Indeed, when we land on a plain text web page we tend to think it is something from the dark ages of the early Internet. These days we expect colour,... More »Why You Need to Redesign Your Web Pages
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