Now that web video has been at the top of everyone’s list of things to look for from marketing in 2011, 2012 and 2013 its safe to say its merits don’t need to be discussed again. Something that isn’t talked about as much though is how easy it is to create web video. Whether it... More »4 Benefits to Having Your Own On-Site Video Studio
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When you send your email campaigns, what email address do your subscribers send replies to? If you said, “my Yahoo/Hotmail/AOL/Gmail address,” I have some unpleasant news for you: You’re hurting your email deliverability. And after what just happened at Yahoo, you’ll want to fix that, and fast. Why Some of You Keep Putting Your Email... More »Want to Get Your Emails Delivered? Fix This Today
Here in Boston, we finally had a day that one could call “Spring-like.” It was warm (a whole 52 degrees!), people were walking around without jackets, and there was a general feeling of “I really hope we are done with the snow” filling the air. Ah, spring! Along with this, a number of my clients... More »PPC for Seasonal Businesses: 5 Ways To Get Your AdWords Account Ready For Spring
It only takes 3 words to bring chills to an eCommerce heart – shopping cart abandonment. It happens quickly and swiftly, but more often than not, its not out of the blue. The top reasons shoppers abandon their cart include long registration forms, comparison shopping, and single channel experiences. In order to combat this, a... More »Why Shopping Cart Abandonment Happens, and How to Stop it
Audience size and potential for engagement is key when it comes online marketing, that’s a constant in this business. The more eyeballs you get on your content, the more likely they are to consume it, and eventually convert from it. And when one is to consider the possible platforms for video content marketing that are... More »YouTube Vs. Vimeo, Which One Fits Your Video Marketing Needs?
Oftentimes, it’s a difficult task to convince management to step into a new marketing campaign. Content marketing may not be new to you, but it may still be a big buy-in for your boss. Mike Huber, our Director of Business Strategy, speaks directly to this issue in this video, and provides three main things to... More »How To Convince Management To Start Your Content Marketing Campaign [VIDEO]
Google introduces algorithmic changes in a bid to intensify and better the search engine results. They want to deliver the best to the searchers and so their focus is to make things easier for them. After Panda and Penguin updates Google introduced the Hummingbird which changed the rules of SEO content as quality content started... More »Five Tips to Craft Hummingbird Friendly Content
Actor Channing Tatum’s Twitter profile shows off the new format. Twitter’s new design – mirroring Facebook’s layout and emphasizing visuals – reinforces the importance of using multimedia elements in communications. However, the new layout offers more opportunity for brands than initially meets the eye. (See related: Coming soon from Twitter) Surfacing granular content (& winning... More »6 Keys to Using the New Twitter Design for PR
When you think about redesigning your website, it’s likely that the first thing that jumps to your mind is design. However, there are several factors to consider when redesigning that far are more important than just aesthetics. Before you can start thinking about mockups, layouts, and content for your new site, you need to set... More »Determining Your Goals: Tips to Get You Started on a Website Redesign
Content marketing is a diverse set of strategies used to leverage businesses and personalities as authoritative online presences. Most campaigns revolve around high-scale blogging, social media outreach, and writing content for websites and other resources. Combined, this increases search indexing and the likelihood that a Web user will come across an online brand. Sounds easy,... More »What It Takes to Win the Content Marketing Game
I recently sent out a pitch on HARO (Help A Reporter Out). If you haven’t gotten on the HARO bandwagon, you’re missing out. It is a fantastic network of news sources with journalists and expert opinions. And everyone’s technically an expert in something. So pro-tip: you sign up, you benefit. Last week I wrote on... More »Why Great Customer Service Isn’t Enough to Be Customer-Centric
You don’t have to be James Cameron to make epic video content for your brand. Thank modern video technology for that. You do, however, need some creative finesse to make content that will rise above the noise and inspire action. If you’re going to compete with known video trailblazers and stand out in your industry,... More »3 Tips for Creating Persuasive Video Stories
Image by Krzysztof Urbanowicz The line between writing for search engines and writing for humans has disappeared. Google wants what your customers also want – engaging content. As a result, content marketing is on the rise. Quite simply, the idea is to create content based on ideas, not products. So, instead of trying to sell... More »How Content Can Increase Conversions at Every Stage of the Buying Process
As a writer just typing the question – is creativity bad for marketing – hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one of the lures of the profession for most of us. But does it serve our businesses and our business goals? On the surface, it’s easy... More »Is Creativity Bad For Marketing?
Many marketers are adept at sending out sales and newsletter emails to perspective customers and brand loyalists, and achieving their goals. If that is your business’s entire email strategy, you may be missing an important component to your marketing plan. It’s important for businesses to make the most out of their transactional emails. This is... More »Making the Most of Transactional Emails