A lot of people say great content is in sparse supply, but that may only be true by relativity. A fair number of good writers and content creators do exist now—certainly more than most people may be aware of. And awareness, really, is the problem. A lot of great content ends up being relegated to... More »4 Reasons Great Content Doesn’t Make It
Grow A Business
We were kicking off a web design and development project recently when an interesting comment was made… Ugly converts! The unfortunate thing is that this is true. Ugly calls to action on websites actually get clicked… ugly converts. But does conversion have to be ugly? Not really. Design can be an incredibly powerful tool in... More »Are You Using Design to Get Clicks on Your Website?
You spend a lot of time and money trying to get earned media. It’s a never-ending war filled with constant defeats in battle. But when you finally do receive positive media coverage, it’s a great feeling, right? What a lot of people don’t realize, however, is that your work isn’t finished. Now, you need to... More »Do These Things After You’ve Received Media Coverage
If your company is involved in digital marketing to bring attention to a product or service and has used the Internet and social media websites to do so, you are most likely familiar with PPC marketing, even if you did not know what the acronym stood for. PPC, or Pay-Per-Click marketing is a way that... More »Does Your Company Need an Enterprise PPC Management Tool?
Like holiday weight gain and the height of our rapidly growing children, so many things in life at some point or another must be measured. Website performance rates, however, are one item that doesn’t fall under the “at some point or another” category. The performance of a site should be constantly gauged and analyzed. As... More »Taking a Bite Out of Your Website’s ‘Time to First Byte’
The Google AdWords for nonprofits grant is very generous, but many nonprofit organizations become quickly frustrated, as maximizing the $10,000 monthly spend is often the biggest obstacle a nonprofit has when implementing the grant into their marketing strategy. Nonprofit organizations that qualify for the grant are awarded with a $10,000 monthly budget, but there are... More »Nonprofit Marketing Tips to Improve Google Grant AdWords Campaigns
What makes a great website home page? Ask five people and you likely will get five different answers. As I talk with businesses wanting to improve their online performance of growing leads and converting sales, I often find that what they THINK should be on the home page and WHAT ACTUALLY SHOULD BE are two... More »5 Mistakes Businesses Make with their Website Home Page
I’m not going to lie. I have a hard time admitting when I’m wrong. But I’m not alone. Most people don’t like admitting they’re wrong. Pride is a tough thing to swallow, and we’ll go to any lengths to justify our mistakes and to pass the blame to someone else. The problem is that this... More »There’s Nothing Wrong with Admitting You’re Wrong
Business owners understand that customer service is an important aspect of building repeat and referral business. But some beliefs and ideas around customer service may actually hurt business. Here are some common customer service beliefs you should rethink. Customers only care about price Few people want to pay more than they have too, but price... More »Customer Service Beliefs that Can Hurt Your Business
Welcome to week 3 of LOW-TECH month. Today we have a real treat. We’re going to answer the question: How do you light beautifully without any lights? After all, when you’re out at the grocery store and you don’t happen to have 3 of your handy-dandy 4 ft. softboxes with you, if you rely on... More »How to Get Ultra Low-Tech/High Quality Lighting In Your Videos
I’ve been working on some of the early chapters for my frontline customer service book this month, and one of the topics I’ve been focused on is the importance of a good customer service mindset. Crucial to this mindset is the fundamental belief that we are there to serve our customers. At its most basic... More »Customer Before Employee, Employee Over Customer
If you’re looking for a job in content marketing, the time is ripe. Content marketing is the top hiring priority for marketing departments, beating out social media, design, lead generation, and executive staff. And new research shows that 78% of surveyed companies are looking to hire 1-3 content team members in the next year. For... More »How to Get a Job in Content Marketing: An Interview with LinkedIn’s Jason Miller
Many businesses will let their pay-per-click accounts sit idle and running on autopilot once they start to generate some traffic. If you are not utilizing the services of a professional pay-per-click management company, then it is probably a good time to give your Google AdWords account a cleaning. This can also help you to improve... More »5 Tips to Make Your Google AdWords Account More Efficient
We’ve set up templates for clients in the past, mostly using WordPress. They are sometimes a quick and inexpensive solution for a client needing a CMS (content management system) with responsive design but don’t have the budget for a custom solution. And, as I stated in the post, Anyone Can Make a Website, there are... More »Website Templates are Great… But
Making sure you have a solid email unsubscribe strategy is nothing new. You know that if people want out, then that means they want out, stat, and if you try to make it difficult for them to leave, they’ll only dislike you more. (Not to mention the legal requirements…) However, did you know that you’ve... More »Using the Unsubscribe Process to Grow Your Company