We’ve set up templates for clients in the past, mostly using WordPress. They are sometimes a quick and inexpensive solution for a client needing a CMS (content management system) with responsive design but don’t have the budget for a custom solution. And, as I stated in the post, Anyone Can Make a Website, there are... More »Website Templates are Great… But
Grow A Business
Making sure you have a solid email unsubscribe strategy is nothing new. You know that if people want out, then that means they want out, stat, and if you try to make it difficult for them to leave, they’ll only dislike you more. (Not to mention the legal requirements…) However, did you know that you’ve... More »Using the Unsubscribe Process to Grow Your Company
Getting conversions for your website is a tough racket. It requires a deft touch and knowledge of when to take the right kind of action. It demands anticipation of your audience’s needs and the ability to show them how your product meets those expectations. This post will provide some more insights to help you get... More »42 Conversion Optimization Best Practices for Beginners (Part Two)
Last week, I had the awesome opportunity to speak at a meeting of PRSSA-UD (Public Relations Student Society of America – University of Delaware chapter). It felt a lot like coming full circle. My junior year, when I was trying to figure out what exactly I wanted to do with my Communication major, I enrolled... More »5 Personal Branding Tools for PR Professionals
Video production is complicated – that’s a fact. And if you don’t check yourself, rest assured that you’re most definitely going to wreck yourself (and your resulting video). But the above truth isn’t meant to intimidate, especially if you’re new to the craft. With the right technical know-how and sufficient practice, you can create compelling... More »7 Tips to Check Yourself Before You Wreck Yourself on a Video Shoot
When we see things that can be improved here at Piqora we take swift action to improve it. The brands we serve and the social networks we support move fast, so we do too. One of the most obvious and impactful recent changes is increasing our Customer Success team by 500% over the last three... More »From “Support” to “Success,” Why We’re Going All-in on Customer Success
Such storytelling isn’t easy to find. When organizations and consultants go through branding exercises and come to be part of associating words with their brands, they rarely highlight “cold” or “heartless” (suppose someone selling ice fishing equipment might go for “cold.”). After scouring the Web I finally found one. Meet Nick Murray, a self-professed “premier... More »What Does a Cold and Heartless Narrative Look Like in the Business World?
Being on the other end of the phone when dealing with customer service representatives, is either a curse or a blessing. It’s a coin toss. One that quickly became a curse when I had to speak to a Wacom customer service rep. Many large company brands are striving hard for that “human engagement”. It’s evident... More »Personal Brands: Delivering on the Brand Promise
How do your telemarketers imagine a typical day in your prospect’s work? No doubt you imagine them first reading the paper (or maybe looking up the news online). Usually that just gives you another reason to shift your telemarketing attempts to a later time, when their not busy. Is that the only thing you can... More »What Telemarketing Can Learn from Workplace Reading Habits
How to fit the right model to your organizational objectives Overview: Converting from traditional Marketing to automated Marketing has a major impact on your organization’s Marketing team. This requires establishing the correct type of organization to achieve your goals. Tags: Marketing Automation, Marketing Automation Organization, Demand Center, Demand Center Organization We learned last week that... More »Why You Are Not Organized For Effective Marketing Automation (Part 3)
Getting the attention of a reporter can be pretty tough. You can send an email, but chances are that the reporter is receiving countless emails day and night, so yours very well may get overlooked. You can give the reporter a call, but he (or she) is probably up against a deadline and if he... More »Commenting on Journalists’ Stories to Build Relationships
The Dreaded Bounce — What Is It? We’ve all done it. Clicked on a link to a web page somewhere and realized it’s not what we were really looking for. So we click the Back button in our browser and move on. That’s a bounce: we bounced right back to where we came from. Is... More »Combat the Bounce
We have process, right? If you are reading this article, chances are good your organization has built, or is in the process of building standardized processes for lead processing. Whether you have adopted a “waterfall” model or created your own variation, your model should closely represent your buyers’ journey from anonymity to closed business. Your... More »Lead Nurturing: It’s Not Just Poor Semantics, It’s a Non Sequitur
How to fit the right model to your organizational objectives Overview: Converting from traditional Marketing to automated Marketing has a major impact on your organization’s Marketing team. This requires establishing the correct type of organization to achieve your goals. Tags: Marketing Automation, Marketing Automation Organization, Demand Center, Demand Center Organization We learned last week that... More »Why You Are Not Organized For Effective Marketing Automation (Part 2)
Many, if not most, marketing organizations do research into customer (or prospect base) demographics, into the buying motivations of those groups, and into other relevant data meant to inform the marketers and help development of a targeted, efficient marketing strategy. Once the strategy is developed and ready to go, tactics are employed to accomplish the... More »Video Marketing: Is Your Video Campaign Assumption-Based or Data-Informed?