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    Everything you need to know & valuable resources to get started with a new business
    3 Big Myths in Customer Service Outsourcing
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    3 Big Myths in Customer Service Outsourcing

    Outsourcing plays a significant part in the global economy today despite the fact that it was both an entirely new concept and virtually unheard of... More »

    The 5 Follow-Ups You Need to Convert Contest Leads into Paying Customers
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    The 5 Follow-Ups You Need to Convert Contest Leads into Paying Customers

    3…2…1 your contest is officially complete. You know who the winner is, and judging by the lengthy list of new leads in your database your contest was... More »

    Disrupting the Business for Social Responsibility
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    Disrupting the Business for Social Responsibility

    Q:     What is disruptive innovation? A:     Depends on who you ask. The blogosphere is so stuffed with discussion about disruptive innovation that... More »

    The 7 Deadly Sins of Customer Experience
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    The 7 Deadly Sins of Customer Experience

    Is your company committing the 7 Deadly Sins of customer experience? Recently, my kids asked me about the 7 Deadly Sins; I don’t remember how the... More »

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    Allocating Time and Resources in Social Media Marketing

    “The more platforms you post on, the better.” This statement is generally true when it comes to social media marketing. At the very least, you’ll... More »

    Building an Exceptional Customer Experience
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    Building an Exceptional Customer Experience

    Over the past few months I’ve written about ways for businesses to improve their marketing programs in an effort to secure new customers, strengthen... More »

    6 Game-Changing Resources for Optimizing Your Entire Social Strategy
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    6 Game-Changing Resources for Optimizing Your Entire Social Strategy

    Social media is a fresh avenue for advertising and marketing professionals. Unlike traditional advertising and more established forms of online... More »

    Why the Y: Understanding the Most Researched Yet Least Understood Generation in Marketing and Communication
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    Why the Y: Understanding the Most Researched Yet Least Understood Generation in Marketing and Communication

    The way to start marketing to us is to stop  Think you know Millennials? Think again. Everyone thinks they have  their fingers on the pulse of who... More »

    Choosing the Right Strategy for Building a Merchandising Team
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    Choosing the Right Strategy for Building a Merchandising Team

    If you are a reader of this blog then you know we spend a lot of time talking about how to make your field teams more efficient and effective, and... More »

    What Makes a Good Marketing Report?
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    What Makes a Good Marketing Report?

    At the end of every month, Ironistic puts together a monthly marketing, SEO, and web report for each client detailing what we worked on in the past... More »

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