How We Got 10K Facebook Fans and How You Can Too!

Scott’s Marketplace hasn’t launched yet (although we’re officially unveiling our website in spring of this year!), but we already have over 10,000 followers on Facebook. Not to toot our own social media horn, (toot, toot!) but we’re pretty darn proud of that.

How We Got 10K Facebook Fans and How You Can Too! image Get More Facebook Fans SLBCHow We Got 10K Facebook Fans and How You Can Too! by Scott's Marketplace

It takes hard work to get Facebook fans – we can attest to that – but the payoff is great. Now that we have so many fans on Facebook, we’re starting to learn valuable information about our target audience, including what they respond to the most, what they like and don’t like, and the type of posts that encourage the most comments and shares.

Plus, it’s been exciting (not to mention fun!) getting to know and interact with our fans while we work on growing our brand. We’d love for your business to experience the same thing, so if you’re ready to hit 10,000 fans, check out our killer Facebook plan of action below!

Make a Fan-Worthy Facebook Page

Ever looked up your favorite local business on Facebook only to find, well, pretty much none of the info you went there to get? It sucks, right? Half-assing your Facebook fan page is going to get you nowhere (sorry, but we thought you might need a little tough love!). Trust us, we know that you’re busy, but we promise that making a fan-worthy Facebook page won’t take up a ton of your time. In fact, we think you can do it in 30 minutes or less!

Here’s what you need to do:

1. Fill out your ‘about’ section. And we’re not talking only the one you can see directly from your fan page. If you click on ‘about,’ you’ll see it opens up a whole new section where you can put more detailed information.

How We Got 10K Facebook Fans and How You Can Too! image About Section SMPHow We Got 10K Facebook Fans and How You Can Too! by Scott's Marketplace

Be sure to include:

  • Company overview and description
  • Basic info like the date your business opened and your address (if you have a physical location)
  • Phone number, website, and links to your other social media sites

2. Your Timeline cover photo is an essential part of your page. If you don’t have one professionally designed already (or have the graphic design skills to do it yourself) you can snag a free one from us! Or you can also post a good picture of your team, office building, or products instead. The dimensions of your Timeline cover photo should be: 851×315.

3. Now you’re ready to add a profile picture. To give your page a personal feel, you can put a picture of yourself here (if you’re the owner) or your logo also works well. The dimensions of your profile pic should be: 180×180.

How We Got 10K Facebook Fans and How You Can Too! image FB cover and profile pic SMPHow We Got 10K Facebook Fans and How You Can Too! by Scott's Marketplace

Regular and Relevant – Your New Motto

Don’t have many – or any – fans currently? Don’t worry, that’s what we’re here for! By following the two ‘R’ rule, (okay, it’s not a real rule, we just made it up) you’ll start seeing your fan count go up.

The first ‘R’ in our made-up rule stands for regular. You have to get on a regular Facebook posting schedule to get Facebook fans or your effort is probably going to be wasted. Why? Well, imagine if you ‘liked’ a business on Facebook only to find out they never post anything at all. Or worse, they post so erratically that you have no idea when they’ll have new content up or respond to a comment you’ve left. You’d either forget about their page entirely or decide to no longer be their fan, right?

Don’t let this happen! Give your fans a reason to visit your page often by posting regularly (yes, every day). Jerilyn Soncrant, Scott’s Marketplace’s senior manager of social media suggests creating an editorial calendar so you know exactly what you’re going to post about. Make sure it ties in with holidays and events you’re hosting or attending, as well as new products that arrive in your store. Also make sure you include your personality. Showing your fans you’re a real person helps them connect to you and your brand.

The second ‘R’ stands for relevant. Relevant content is an important part of not only making Facebook users see the value of ‘liking’ your page, but engaging with it often. For example, Jerilyn posts about shopping local since Scott’s Marketplace will be the place to shop local businesses online. Currently, we’re highlighting different local businesses around the country on our Facebook page and promoting them through our sweepstakes.

Get Results with Targeted Ads

How We Got 10K Facebook Fans and How You Can Too! image Facebook adHow We Got 10K Facebook Fans and How You Can Too! by Scott's Marketplace

Ads play a big role in not only getting you more fans, but the right fans. The rule of ‘quality over quantity’ should apply to your Facebook fans. Filling up your page with just anyone — including fans who wouldn’t be interested in your products or services — isn’t going to have long-term value for you. Instead, focus on finding your target audience on Facebook through targeted ads.

Jerilyn suggests you follow these pointers when creating your Facebook ads:

  • How We Got 10K Facebook Fans and How You Can Too! image Facebook ad 2How We Got 10K Facebook Fans and How You Can Too! by Scott's MarketplaceThink about what the goal of your ad is. (For example: Are you trying to get more ‘likes’ from a specific demographic? If so, your ad needs to be tailored to them directly.
  • Include a call to action asking for a ‘like.’ (For example: ‘Click Like for 15 Killer Networking Tips’)
  • Create a few different ads with different messages to see which one works best with your target audience.
  • Test different ad images to see if one compels your target audience to ‘like’ your page more than another.
  • If you’re going to test, make sure you’re only testing one variable at a time (image or copy – not both), so you know what’s working/not working.
  • You pick your budget, so if you only have $50 or $100 to spend that’s OK – it’ll still help you get Facebook fans and grow your online exposure.

Bribe Them with Gifts

Just kidding. We would never bribe anyone to become our fan by giving them gifts. Instead, we just tell them there’s a possibility we will give them a gift and hope that’s enough for them to ‘like’ our page anyway. Yep, you guessed it… It’s time to discuss the benefits of running a sweepstakes!

A sweepstakes can help you get Facebook fans and enable you to reach an even wider audience thanks to the ‘share’ button. The more your fans share your sweepstakes, the more fans you get, and the more exposure you get for your business.

Of course, some sweepstakes do better than others, which is something we’ve learned through trial and error. Jerilyn heads up all of our social media contests and had this advice for making sure yours a success: “When deciding on what kind of sweepstakes you want to run, remember to keep it simple. The more complicated you make it, the less entries you’ll get.”

For example, over the holiday season we ran a sweepstakes called “The 12 Days of Shopping Local” and gave away 12 prizes to 12 different people for 12 days with an overall prize value of $1,200. (That’s a lot of 12s!)

When people entered the sweepstakes, they didn’t know which prize they were entering to win and it confused them, so we didn’t get as many entries as we would have liked.

So when we developed our next sweepstakes called “Sweet and Sassy $350 Valentine’s Day Giveaway,” we made sure it was simple. We’re giving away one prize to one winner and have increased our entry rate by 1,500%, (that is not a typo!). Try your hand at running a sweepstakes and you’ll get more Facebook fans each time, plus you also should gain some word-of-mouth traction, upping your chances for getting more entries and fans.

How We Got 10K Facebook Fans and How You Can Too! image VDay FB PostHow We Got 10K Facebook Fans and How You Can Too! by Scott's Marketplace

How We Got 10K Facebook Fans and How You Can Too! image 12Days400cHow We Got 10K Facebook Fans and How You Can Too! by Scott's Marketplace

Now It’s Your Turn!

We’ve given you a complete Facebook plan of action that’ll help you get the 10,000 fans you want (and hopefully more!). But don’t get discouraged if your fan list doesn’t start growing overnight.

Building up your Facebook fan page, as well as your other social media accounts, takes both time and patience. But, like always, we’re here to help. If you have a question regarding how to get Facebook fans, feel free to leave it for us in comments and we’ll be glad to answer it!

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