New Google+ Profile Layout: What You Need To Know

On March 6th, Google+ rolled out an update to their profile pages that includes three significant layout changes. Brands with a presence on Google+ should take advantage of these new features as soon as possible in order to optimize their pages. Here’s a quick rundown:

Cover photos just got bigger

An update to page cover photos allows administrators to take advantage of a significantly taller format.

In addition, page avatars have been moved to the lower-lefthand corner of the cover photo and placed within a white circle. Basic page information is also listed just to the right of the circle logo. The page +1 button is now located on the lower-lefthand corner of the cover photo.

It’s likely that these page details now cover up graphical elements in your current/old cover photo, so update to the new format as soon as possible.

When you first visit your business/organization page, you’ll be prompted to update your cover photo:

New Google+ Profile Layout: What You Need To Know image Screen Shot 2013 03 06 at 11.34.15 AM 1024x501Update Cover Photo

Upon clicking “Update yours now” you’ll be presented with a warning message:

New Google+ Profile Layout: What You Need To Know image Screen Shot 2013 03 06 at 11.34.32 AMConfirm upgrade

Unfortunately, you cannot update your cover photo with a new image in the short and horizontal format. Any new image will be conformed to the new taller format.

From the “Confirm upgrade” prompt, you’ll be taken to the image uploader.

New Google+ Profile Layout: What You Need To Know image Screen Shot 2013 03 06 at 7.00.14 PM 1024x484Taller Cover Photo

As you can see, the new cover photo is significant larger and takes up a majority of the above-the-fold real estate on your profile page. The max dimensions are 2120×1192, giving you lots of space to communicate whatever you want in the cover photo.

Revamped “About” tab

The new “About” tab layout has been refreshed and conformed to a two-column format:

New Google+ Profile Layout: What You Need To Know image Screen Shot 2013 03 06 at 7.00.36 PMAbout tab

A greater emphasis has been placed on who is in your circles and who has you in circles. As you scroll down through the profile information, you’ll notice that the navigation bar becomes a fixed header, giving users access to the “About,” “Posts,” “Photos” and “Videos” tabs at all times.

Local reviews tab

The “Local” tab has been added to the fixed vertical navigation for all users, allowing quick access to the reviews section of Google+:

New Google+ Profile Layout: What You Need To Know image Screen Shot 2013 03 07 at 10.27.48 AMLocal Tab

With the added ease of use for users to navigate to visit the Local section, brands should take extra care to monitor and optimize their Local profiles and reviews.

According to Google, the new profile update should be available to all users “soon,” so check your pages often as your current cover photo will likely look odd once the new format hits.

Need help further optimizing your Google+ pages? Download our guide to Increasing Conversions with Social Media.

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