Google Intros Tool to Measure Mobile ROI

In an announcement today, Google is giving businesses a tool to measure ROI for mobile ad spending. According to Mashable, “The company’s Full Value of Mobile Calculator is designed to let marketers keep tabs on sales leads in the form of calls, apps, in-store sales, mobile site visits and cross-device activity.”

Google says that in about 30 minutes, you can upload info from your Google Adwords and your mobile site to create some takeaways based on the Full Value Mobile estimates provided. According to Mashable,” The estimates provide the total value, value per click and ROI that mobile is driving across various paths.”

If you want to learn more about this new tool from Google, they are offering a free webinar on March 28 at 1 pm EDT.

Do you have plans to try this new tool from Google?

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