Good Content Curation Can Expand Your Reach

Are you struggling as a writer coming up with your own content for your business blog? Maybe it’s not your strong suit, or maybe you just don’t have the time.

While original content is extremely important, there are other options out there as well. For one, it’s probably time to hire a marketing writer. It could also be time to ramp up your content curation efforts. What does that mean exactly?

Well, basically with blogging and social media you are your own publishing company. You publish your own work, but you can also publish the work of others. It’s true every time you hit publish, share or retweet.

Valuable content is a crucial part of building a strong community. You can become a treasure trove of awesome content from around the web.

Here are some ideas to keep in mind as you think about what’s worth sharing:

  • Has a customer asked you about this very subject recently? Will this work provide clarification?
  • Did the content illicit a strong reaction from you? Will the sentiment be universal?
  • How helpful/entertaining/impacting will it be? Sometimes you just know.

Here are some ideas for finding the content worth sharing:

  • Everyone’s probably familiar with your industry heavy hitters. It’s OK to share some of their work from time to time, but try to also find things that provide value, and maybe not everyone has seen.
  • Search Facebook and Pinterest for pictures and infographics that would resonate well with your audience.
  • Scour as many industry blogs as you can find. There are lots of people out there doing awesome work in a wide array of industries. Reward them for their efforts. Share their work.
  • Try to find valuable pieces of content that your audience may not have come across on their own.
  • Invite industry colleagues and contacts to submit guest posts for your blog. This has the added benefit of exposing your audience to new voices.
  • When you share someone else’s work, give them credit. You can also add your own 2 cents in your social media post with the link. It’s a good place to share why you think the item will spark interest.

Providing quality outside content is an excellent way to show your readers that you have their interests in mind. It’s a good way to publish in a way that’s not single mindedly about selling.

What do you do to share materials with your readers? What kinds of content curation strategies have worked well for you in the past? Please let me know in the comments section below.

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