Glass Menagerie: Momofuku

In which the Google Glass-wearing author wanders around Milk Bar searching for kinship

Virginia Heffernan is the national correspondent for Yahoo! News, covering culture and politics from a digital perspective. She wrote extensively on Internet culture during her eight years as a staff writer for The New York Times, and she has also worked at Harper’s, the New Yorker and Slate. Her book, “Magic and Loss: The Pleasures of the Internet,” is forthcoming from Simon & Schuster.

by Virginia Heffernan | @YahooTech

I've been wearing Google Glass, Google's wearable Internet contraption, since Friday. (You can read the first entry in my Glass Menagerie journal here, the second entry here and the most recent entry here.)

So far, groovy Brooklynites seem to see Google's pricey headgear the way they see Gucci loafers—like something for showoffs and chumps. It's sorta pathetic. I was hoping we could share in some good old American excitement over new technology. But they're ignoring me.

Anyway, Glass wasn't a hit when I wore it to Smith Canteen, my usual coffee shop, so yesterday I decided to go somewhere seemingly more hospitable to technology: Momofuku Milk Bar. Hip people love cookies? Maybe I was grasping at straws. I definitely was grasping at straws. So here's the video I made, from my head, when I cravenly sought attention yesterday at Momofuku Milk Bar. Watch especially the snub by the cool-looking chick at the end. Sigh.

Transcript: "Since the people are using technology here, like a laptop, maybe they won't really hate this thing because they're not quite as steampunk as they are at Smith Canteen. But I'm still alone. And I'm still talking to myself. So let's face it. Oh, and I still have—this hair. . .[unintelligible]. They have yoga mats and instruments. They're just like healthy, hearty people. Brooklynites. Without a care in the world. No straws, though. Ah, straws! That's like a person that would work at Momofuko. They just don't say anything. I feel like I'm a really low-level forgotten has-been reality contestant? — who everyone just wants to avert their eyes from. Well, at least I found a straw. I can't believe I used to fit in here."
  • VW has agreed budget car concept, design: manager

    Volkswagen has agreed the basic concept and design of a budget car for emerging markets, a VW manager told Reuters, nearing the project's completion after a long struggle to meet cost targets for the vehicle. "The concept and design are now in place," Hans Demant, responsible for the so-called budget car project at VW, told Reuters on the eve of the Beijing auto show. "We will produce all components in China." Demant's comments are more upbeat than those of VW brand development chief Heinz-Jakob Neusser who said at last month's Geneva auto show that it was becoming more difficult to hit cost goals for the budget car, adding it made no sense to approve a vehicle that was not meeting in-house targets. VW lacks a strong presence in markets such as India and southeast Asia which are dominated by no-frills models, and without a successful budget car, analysts have questioned whether the group will be able to meet its goal of becoming the world's biggest carmaker by 2018.

  • SEC weighs requiring brokers to identify where trades made: Bloomberg

    (Reuters) - The U.S. Securities and Exchange Commission is weighing a proposal that would require brokers to tell investors exactly where their stock trades are executed, Bloomberg reported on Saturday. The proposed requirement would give investors more clarity on whether they were getting the best prices for the buy and sell orders they entrust to brokers, who can choose from dozens of stock exchanges and private venues, the report said, citing three people familiar with the matter. The SEC, which is the regulator in charge of analyzing the stock market's structure, is reviewing all aspects of how stocks are traded and seeking to identify changes that could quickly be implemented, the report said. An SEC spokesman could not be reached on Saturday.

  • Telus in new agreement to buy Canadian startup Mobilicity

    (Reuters) - Telus Corp , one of Canada's dominant telecom providers, has reached a new agreement to acquire struggling wireless startup Mobilicity, in a renewed bid to overcome government objections on competition grounds. Mobilicity said late Thursday that it agreed to be acquired by Telus for C$350 million and that a court-appointed monitor has recommended the transaction. The government last year twice blocked attempts by Telus to buy Mobilicity on grounds the acquisition would create undue concentration of ownership of wireless spectrum. Under a deal blocked in June, Telus would have paid C$380 million.

  • Fiat Chrysler strikes deal to produce Jeeps in China

    Fiat Chrysler has reached an agreement to start producing Jeep vehicles in China with partner Guangzhou Automobile Group Co , the companies said on Saturday, as Fiat tries to catch up with competitors in a fast-growing market. The plan to produce three new Jeep vehicles in China for the domestic market, through the GAC Fiat joint venture, has received the necessary government approvals, the companies said. GAC Fiat is also considering making a Jeep uniquely designed for China, where the Italian carmaker hopes the successful sport-utility brand can help it make up lost ground behind long-established rivals.

  • Rajaratnam's brother loses bid to dismiss insider trading charges

    (This story from April 18 corrects the number of counts the judge called "inconsistent" from four to two in 3rd, 16th and 17th paragraphs) By Nate Raymond NEW YORK (Reuters) - Rengan Rajaratnam, the younger brother of imprisoned hedge fund manager Raj Rajaratnam, on Friday lost a bid to dismiss some of the insider trading charges leveled against him last year. U.S. District Judge Naomi Reice Buchwald in Manhattan ruled that the indictment adequately alleged the essential elements of the crimes charged. A lawyer for Rajaratnam did not respond to a request for comment. A spokeswoman for Manhattan U.S. Attorney Preet Bharara declined to comment.

  • Tech workers seek to use Steve Jobs evidence in upcoming trial on no-hire accords
    Tech workers seek to use Steve Jobs evidence in upcoming trial on no-hire accords

    By Dan Levine SAN FRANCISCO (Reuters) - Four large technology companies should not be allowed to limit evidence about Apple Inc co-founder Steve Jobs at an upcoming trial over no-hire agreements in Silicon Valley, according to a court document filed late on Thursday by employees suing the firms. Tech workers brought a class action lawsuit against Apple, Google Inc, Intel Inc and Adobe Systems Inc in 2011, alleging they conspired to avoid competing for each other's employees in order to avert a salary war. The case, which is closely watched in Silicon Valley, is largely built on emails among top executives, including Apple's late chief executive Jobs and former Google CEO Eric Schmidt.

  • Lululemon yoga pants lawsuits in U.S. win final dismissals
    Lululemon yoga pants lawsuits in U.S. win final dismissals

    By Nate Raymond and Jonathan Stempel NEW YORK (Reuters) - A U.S. judge has issued final dismissals of lawsuits accusing Lululemon Athletica Inc and various company officials of defrauding shareholders by concealing defects in yoga pants. U.S. District Judge Katherine Forrest in Manhattan had on April 4 issued "draft" decisions dismissing a shareholder lawsuit against Lululemon, and two lawsuits accusing 11 executives and directors of missing red flags about poor quality control. Shareholders accused Lululemon of failing to disclose how its black Luon yoga pants were too sheer, culminating in an expensive March 2013 recall. They also accused the Vancouver, British Columbia-based company of overstating its ability to ensure good quality control and of concealing plans to replace its since departed chief executive, Christine Day.

  • This Week In Tech: Google, Heartbleed (Again), Yahoo, And Volvo
    This Week In Tech: Google, Heartbleed (Again), Yahoo, And Volvo

    From dipping stocks to combating Heartbleed, this week in tech focused on surviving the ups and downs of our online society. We also see a few companies at the top of their game, going after the gold, and creating innovative ways to keep our eyes on the road and hands off our smartphones. This is...

Follow Yahoo! News