The Future of Mobile Consumer Engagement [Infographic]

Since most of you just use your fancy phones for games and Facebook, the information in this infographic may not seem like your style. But don’t jump to conclusions just so fast; you have a right to know what keeps you connected. Mobile payments are a big thing these days and security is key. Depending on your phone and operating system, you will either be working with BLE or NFC.

BLE, compatible with iOS, Android, and others, listens for signals from wireless transmitters the size of large matchboxes (BLE Beacons). BLE Beacons are continually transmitting a discovery signal to be received by BLE-enabled smartphones. In the area of mobile payments, the app responds by passively “checking-in” to alert the retailer’s POS of the customer’s presence. During checkout, the customer tells the clerk to post the sale to their mobile payment account (which is visible on the clerk’s POS terminal. After verification of the customer’s identity, the transaction becomes complete.

On the other side, NFC is compatible with Android and others, but not iOS. The transmission field, unlike BLE, has a much smaller radius than BLE and is measured in centimeters rather than feet. For mobile payments, the customer simply uses their mobile wallet and selects which card they wish to use and then taps their smartphone on the retailer’s payment terminal. This method only requires that the retailer has a contactless payment terminal.

Take a look at this infographic for much more on the subject. You may be interested in what you find out. Check it out and let us know what you think in the comments, and don’t forget to like and share!

The Future of Mobile Consumer Engagement [Infographic] image BLE vs NFC infographic1The Future of Mobile Consumer Engagement [Infographic]
BLE vs. NFC [infographic]
Compliments of Retail Customer Experience

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