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    Everything you need to know & valuable resources to get started with a new business
    Subscriptions: A Business Rockstars Minute
    finance 

    Subscriptions: A Business Rockstars Minute

    There is a powerful business model that is coming into prominence with the rise of SaaS (software as a service) business models for tech companies.... More »

    People Invest in People -- an Overlooked Aspect of Private Investing
    finance 

    People Invest in People -- an Overlooked Aspect of Private Investing

    To say technology has transformed the way people interact with one another, in business and personal contexts, is an understatement. Fifteen years... More »

    How To Make Your Emails Pop In The Inbox
    build 

    How To Make Your Emails Pop In The Inbox

    We all know that today’s inbox is a very crowded and competitive space. Getting your email to stand out from the crowd can be done with some... More »

    Measuring What Matters: Choosing Metrics That Drive Performance
     

    Measuring What Matters: Choosing Metrics That Drive Performance

    In business, we frequently say, “you can’t control what you can’t measure;” or, better yet, “you get what you measure.” We thus invest in... More »

    14 More Marketing Cheat Sheets You Should Bookmark Now
    grow 

    14 More Marketing Cheat Sheets You Should Bookmark Now

    Creating content is hard work—and juggling all those tasks and responsibilities keeps even the most seasoned professionals on their toes. Luckily,... More »

    Store Wars: Traditional Retail Holidays vs. “Prime Day” Sales Events
    grow 

    Store Wars: Traditional Retail Holidays vs. “Prime Day” Sales Events

    Amazon announced Prime Day with a shout of “more deals than on Black Friday.” Quickly on the heels of Amazon’s announcement, Walmart fired back with... More »

     

    Why Leaders Need To Ignore The Golden Rule

    Most of us grew up with parents and teachers who taught us the Golden Rule; treat others the way you want to be treated. That is an awesome rule of... More »

    6 Marketing Objectives for Modern Content Programs
    grow 

    6 Marketing Objectives for Modern Content Programs

    My niece Aria is 3, and her favorite sentence right now is “Why?”. Since she lives in San Diego and I live in New York, I don’t hear this question... More »

    5 Signs Your B2B Business Strategy Is Not A Strategy
    grow 

    5 Signs Your B2B Business Strategy Is Not A Strategy

    Virtually every B2B software company has a product management function. Product managers typically act as the voice of the customer: they generate... More »

    Beyond Buttons: Integrate Social Media Into Your Website
    grow 

    Beyond Buttons: Integrate Social Media Into Your Website

    Tactfully integrating social media onto your website is an art. Connect with users on your site without sacrificing your website’s aesthetic or UX... More »

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