Falcon Social Review – Social Media Collaboration Tool

By GetApp | Small Business

Today’s social media marketing campaigns often involve team members across multiple departments in an organization. As HR, customer service, sales, and marketing staff join others in deploying and tracking social media efforts, it’s important that all team members be able to collaborate. Falcon Social provides an easy answer to that, providing a tool that keeps social media campaigns moving forward.

This Falcon Social review covers the functionality of this unique app, which has the ability to bring workers together in collaborations not previously available. Even businesses that have employees spread throughout the world can bring those workers together through the Falcon Social interface. The app has achieved several honors, including being named by Facebook as a Global Top 10 Preferred Marketing Developer.

About Falcon Social

Falcon Social is a social media platform that brings team members across a company’s organizational structure together. Through its easy-to-use interface, users can deploy social media campaigns and track results. Used by big-name companies such as Pandora, Warner Music, and Swarovski, Falcon Social integrates with a business’s other social media activities with the goal of making marketers’ jobs easier.

But Falcon is much more. The app gives marketers the ability to manage large-scale social media campaigns with analytics and reporting. Through Falcon Social’s editorial calendar, marketers can more easily manage multiple social media campaigns to ensure nothing falls through the cracks.

Main Functionality of Falcon Social

Falcon Social focuses on team collaboration, bringing staff members together to work on social media campaigns. Businesses can manage their Facebook, Twitter, Google+, Instagram, and YouTube profiles through Falcon Social, assigning tasks to specific team members in order to ensure the workload is distributed evenly.

Falcon Social smoothly integrates with existing technology used by many businesses today, including Microsoft, Oracle,, Zendesk, IBM, and SAP, among others. Businesses can also create apps directly within the interface, reducing the need to outsource app development.

Benefits of Using Falcon Social

With so many major social media networks now on the scene, businesses are challenged to stay in control of their campaigns. Falcon Social brings everything together, allowing teams to organize multiple campaigns on multiple social media sites, utilizing multiple team members.

While there are other social media dashboard sites out there, Falcon Social puts an emphasis on collaboration. Being able to view and manage multiple social media profiles in one place is a big bonus, as well. For businesses keeping up with multiple social media campaigns, Falcon Social can be a great cost-saving measure, saving hours of work and avoiding missed opportunities when launching a new campaign.

The Basics: What Does It Look Like?

When you first log into Falcon Social, you’ll be prompted to integrate your social media profiles. Adding your company’s social media profiles prepares you to begin managing your profiles through the Falcon Social dashboard.

Falcon Social Review – Social Media Collaboration Tool image FalconSocial1 zpsabcf5060Falcon Social Review – Social Media Collaboration Tool

Once you’ve added your page, you’ll be ready to log in. The Falcon Social dashboard gives team members an at-a-glance view of any new messages, tasks assigned to you, profile tweets, engagement activity, and the number of moderators online at that time.

Falcon Social Review – Social Media Collaboration Tool image falconsocial2 zpsf4a991f1Falcon Social Review – Social Media Collaboration Tool

At the top of the screen, you’ll find tabs to access an editorial calendar (“Publishing”), trending topics (“Listening”), a page to create and manage applications, and analytics for all social media content. The interface is intuitive, clean, and simple, making it easy to learn for new team members.

Support Information

Falcon Social places an emphasis on customer service, training each staff member to put the customer first. When a customer suggests an upgrade or enhancement, Falcon Social takes that request seriously, considering it as part of its product development phase.

Customer support is available seven days a week, free of charge via e-mail or through the site’s support forum. Falcon Social also has a comprehensive knowledge base and FAQ section that can often answer any questions a customer might have.

Pricing Information

Falcon Social provides a free trial, but to purchase the app, businesses must contact sales for pricing information, which is customized to each business’s needs.

The Bottom Line

Providing a much more robust social media dashboard than its competitors, Falcon Social is a great tool for organizing a business’s social media efforts. It’s ideal for businesses that have multiple social media sites managed by multiple team members, but without standardized pricing, it’s difficult to state whether Falcon Social is a good deal for the money.

Ratings: ease of use 4/5, features 5/5, value 4/5

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