Ending a Long-Term Crisis

    By Critical Mention | Small Business

    For more than 8 decades, “Redskins” has been the name used by Washington’s NFL franchise and according to owner Daniel Synder, “It is a symbol of everything we stand for: strength, courage, pride, and respect.”

    Kansas City has also been criticized for their own franchise name, “Chiefs”. In 1992, NFL representatives met with tribal leaders about the Redskins and Chiefs team names, which ended in the league not pressuring the teams to change their names.

    Alternative names have also been rumored, such as a patent taken out by Synder’s neighbor on the name “Brave Hearts”.

    The NFL continues to meet with tribal leadership and public outcry continues to grow over the names.

    But what’s in a name?

    In 1998, the Houston Oilers moved to Tennessee and renamed themselves the Titans.

    You can learn more about crisis communication strategies during Critical Mention’s Webinar.

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