Email Marketing: Pleasing All of the People, All of the Time + Your Marketing Mantra for 2014

Are you looking for a quick email marketing campaign that will please all of your subscribers all of the time?

Well, here’s the answer, and it may surprise you:

Don’t send any emails.

The fact is, there is no such thing as a quick email marketing campaign that will be universally approved by your entire base of subscribers.

Yes, email marketing does offer a low-cost, high-return mechanism for communicating with your subscribers and driving engagement, revenue, etc., and even the most rudimentary campaigns can yield a positive reaction from your subscriber base.

But – and there is always a but…

Great email marketing will always take time and effort to produce. If you are willing to put in a little extra hard work, I promise* your email campaigns will yield more positive results than any other type of online marketing available to you today.

I’d like to leave you with 10 concepts that, if incorporated into your email marketing strategy, will serve you well in 2014.

  1. Segmentation
  2. Timing
  3. Relevancy
  4. Engagement
  5. Content
  6. Value (which doesn’t mean “cheap”)
  7. Mobile
  8. Social
  9. Testing
  10. Cleansing

*This will also depend on you delivering a great product or service – I trust you are already doing this.

Your Marketing Mantra for 2014

Three simple marketing tips that will stand you in good stead as we move forward into 2014.

Focus on Your Customers’ Successes

People buy from people they like and people they can identify with. Because nobody likes a show off, sometimes it’s best to leave the bragging to other people.

The best way for a prospect to identify with your business is to feature clients’ success stories. The best case studies focus on how you solved a particular problem for a client and the results it generated.

Get Agile

Do you have the ability to take advantage of today’s high speed business environment? Having the agility to make decisions and act on them quickly will help your business take advantage of opportunities as and when they arise, helping you to win more business.

How your business reacts to news events and other media-related opportunities, social media activity and general sentiment towards your brand (and your competitors) will make a huge difference to how your business is perceived. Are you a winner or an ‘also ran’?

Stop Talking About Marketing

Actions speak louder than words.

If you want to drive maximum engagement from your marketing activity you need to get some skin in the game and start playing now. Careful strategizing and planning will not yield any results if you don’t put these plans into action.

This post first appeared on the iContact Email Marketing Blog.

More Business articles from Business 2 Community:

See all articles from Business 2 Community

Friend's Activity