The Economics of Gearing Up [Infographic]

Every week in the fall, thousands of college football players throughout the country proudly suit up in uniforms featuring the colors and emblems of their schools. Most college football fans probably don’t give too much thought about players’ uniforms and equipment. However, uniforms and equipment represent the identities of the associated teams—and they’re also part of a multimillion-dollar business.

In 2012, a full two percent of athletic budgets were spent on equipment, uniforms and supplies for male athletes at NCAA Division I Football Bowl Subdivision (FBS) schools. The estimated value of retail market for college-licensed merchandise (2012-2013), such as football jerseys, is a whopping $4.62 billion. The top-selling schools for college-licensed merchandise include the University of Texas, the University of Alabama, the University of Notre Dame, the University of Michigan and the University of Kentucky.

The annual cost to outfit Indiana University’s football team exceeded $200,000 in 2010, as reported by the Indianapolis Star. With things like helmets, shoulder pads, face masks, mouth guards, game pants, jerseys, shoes, knee braces and much more—the total cost per player came out to be $2,731. Where’s all this stuff stored? The University of Oklahoma’s football equipment room is 6,500 sq. ft in size. To understand this number better, consider that the average square footage of a new house in America is 2,200 sq. ft.

To learn more—including the sweetest footwear and apparel sponsorship deals in college sports—check out the infographic below presented by SpareFoot.

The Economics of Gearing Up [Infographic] image gearing upThe Economics of Gearing Up [Infographic]

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