With the number of digital services on offer in today’s world, the nature of giving gift cards is changing. Kiind is a platform that makes regular gift giving easier to personalize and track, and only charges givers once the vouchers have been redeemed.
Each Kiind user is given their own dashboard from which they can manage all of their gifts. After selecting the amount they’d like to send, setting an expiry date and choosing a brand — currently users can pick from companies such as Amazon, iTunes, Gap and The Home Depot — they can then sync their personal contacts and set the recipients. The same gift card can be sent to multiple people and Kiind automatically personalizes each one. Users can then track who has opened their gift, as well as who has spent it, through the dashboard. Recipients can also decide if they’d like to accept the voucher or give the money to charity. If a recipient doesn’t get round to using their gift before the expiry date, the giver is notified and their card isn’t charged.
With apps such as OK’d making it possible for friends and relatives to even request gift payments in real time, the nature of gift giving is changing through digital platforms. Are there ways that digital gifts can move beyond the voucher format?
Spotted by RP, written by Springwise