According to the latest infographic released by GO Globe , Chinese marketers are spending around 30% of their total advertising budget online and online advertising industry is estimated to reach 33% of total Chinese Ad spend by 2017.
Digital ad spending in China currently accounts for 11.25% of Global digital ad spending and 25% of the digital ad spending in Asia-pacific region.
Search Engine Ads and Display Ads are the most popular forms of online advertising comprising 55% and 36.1% market share of online advertising industry in China. Baidu and Taoboa are the biggest online publishers in China by Advertising revenue and accounts for 52.4% of total online revenues.
Check out the infographic below for detailed statistics and trends
Infographic by- GO-Globe.cn
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