Defining Your Target Market & Content Themes

Defining Your Target Market

Defining Your Target Market & Content Themes image Screen shot 2013 01 31 at 12.34.52 PMDefining Your Target Market & Content Themes

Before you start posting content you first need to define your target audience to determine relevant content themes and interests. It’s not as easy as just defining the age, gender and location of your audience anymore. Interests now cross all demographic boundaries. When defining relevant themes, don’t just think about your vertical, think about the lifestyle of your target market.

Content Themes

To become relevant to them you need to become a go-to source for:

  1. Solutions for Common problems
  2. Relevant news updates
  3. Ways to make life better
  4. Points of interest

Your ROI: Increased Engagement and Increased Fans. By providing solutions, relevant information, interesting content and showing ways to improve your fans life, they engage with your content. When you engage your fans with great content you will find yourself easily acquiring more and more fans.

Check out four posts from LondonDrugs, a Western Canadian Retailer, which include each of the source types above, for their target audience of Western Canadian Families:

Solutions for Common Problems

Defining Your Target Market & Content Themes image Screen shot 2013 01 31 at 11.37.11 AM1Defining Your Target Market & Content Themes

Relevant News Updates

Defining Your Target Market & Content Themes image Screen shot 2013 01 31 at 11.37.23 AMDefining Your Target Market & Content Themes

Ways to Make Life Better

Defining Your Target Market & Content Themes image Screen shot 2013 01 31 at 11.37.37 AMDefining Your Target Market & Content Themes

Points of Interest

Defining Your Target Market & Content Themes image Screen shot 2013 01 31 at 11.37.44 AMDefining Your Target Market & Content Themes

Start engaging your fans today and gain more business advocates. People will respect your business and promote your posts, so give them the content they want to see. Get started today!

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