Your customers are expecting the best from you and your website – in the end, this is why they have chosen your business over your competitor’s. If your services don’t rise up to their expectations in the first few tries (post-login) and you do not meet their needs, the chances are that they won’t be coming back next time.
When it comes to getting the post-login process correctly, challenges may arise, although most sites process the login data quickly and without encountering any problems. Here is a list of the most common post-login issues your customers can encounter:
1. Browser-Website Incompatibility
There is a reason why there are so many browsers available – not only do they work at different speeds, but some of them are simply unable to load websites or to process various tasks. The login process is so common that should not be an issue; however, your browser may be unable to render either the entire site or certain parts of it.
What Can We Do About It?
The answer is simple: try several different browsers and see which one is fully compliant with the well-known W3C standards for programming and web designing. Nonetheless, if the problem persists and the users receive a browser-related issue informing them about the incompatibility, then make sure to mention these details in the error, recommending them to switch to a more versatile browser.
2. Expired Login Session
This is by far one of the most common issues related to login and the post-login process, as many users receive a notification which informs them that their login session has expired, requiring them to re-enter all the login information. This aspect certainly adds to the overall safety and security of your website, but it can turn out to be extremely bothersome and counter-productive for the user.
How to Fix It?
It would be a great idea to allow users to stay logged in for a longer period of time – as a matter of fact, it would be perfect to set customized log-out times. It is better to give them the option to choose, and everything can be handled through cookies, quickly and effortlessly.
3. Decreased Readability And Low-Quality Interface
The interface of the website plays a pivotal role, as this is the first thing the visitor comes in contact with – the easier and the more convenient it is, the better. The aesthetic appearances coupled with the readability of the website are two essential aspects, and if they are neglected or malfunctioning, they can wreak havoc on your website traffic. A simple, elegant, easy to navigate website is the perfect choice!
How to Take Care Of This Aspect?
Keep it as simple as possible and make sure you place the website features in a logical order. Make sure to keep the conventional left-to-right, top-to-bottom order, for increased readability.
4. Disorganized Websites
The lack of unity can lead to a disorganized website that is not only very slow, but difficult to navigate at the same time. This is counter-productive and time-consuming for the customer, who may choose to leave your website right away and never to return again.
How to Fix It?
Improving the unity and centrality of your website is not as easy as it sounds, and this can be done using programming and certain tools like the well-known iFrames. The secret is to tackle the code in HTML and to make sure that the iFrame is fully described in the WC3 standards (and that the frame complies to the standards as well).
Fixing this lack of organization also depends on your end purpose: some webmasters choose to redirect the user to a new page. If this is your case, then make sure to make the navigation process go smoothly.
Other technologies allow you to overly a “guidance layer” to guide your users post-login and make it easier for them to become acquainted with your service or website. WalkMe is a great tool that can come in handy in this situation, as it guides the user through the entire process and through all the procedures without the need to redirect them. WalkMe’s analytics also allows website administrators to gain critical user feedback. You can see a first-hand-account of how users are navigating your website. This allows you to pin-point those parts of the website that need improvement.
Experience it for free here.
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