Critical Minute- Health Exchanges Pay Top Dollar for PR

By Critical Mention | Small Business

On October 1, 2013, open enrollment in the Health Insurance Marketplace begins.  Across all 50-states, votes and committees are deciding how state-level exchanges will be managed and how to best announce policy changes.

New Mexico is solving their healthcare announcements with some agency-support.

The state voted on a unique approach to its health insurance marketplace: for individuals seeking health insurance, New Mexico will operate an exchange in partnership with the federal government. Small businesses will shop for health insurance on a state-run exchange.

To avoid any confusion from individuals and businesses on exactly where to go, the New Mexico Health Insurance Exchange plans on spending more than 7 million dollars on marketing and public relations.

The final contract amount is still being decided, but Wisconsin-based BVK has already been selected to help promote the health insurance exchange and educate the uninsured on how to get coverage…. That’s a healthy deal.

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