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    How to Create a Facebook Business Page

    By Scott Ayres | Yahoo Small Business

    I write about a lot of Facebook marketing tactics on this blog.

    My #1 goal here is to make you a better Facebook marketer — which in turn makes you a better user of Post Planner.

    But today I want to go back to the beginning & make sure we’re all on an equal playing field.

    Maybe you’ve created a Facebook page before — or maybe you haven’t — or maybe you created one in haste and aren’t sure you did everything right.

    Today I want to walk you through the process of setting up a Facebook page the right way.

    So let’s get to it!

    How to Create a Facebook Business Page

    Step 1 : Go to “Create Page” Link

    There are lots of ways to get to this page, but I’ll make it easy for you. Just click here: https://www.facebook.com/pages/create/

    You should see something like this:

    How to Create a Facebook Business Page image pages14How to Create a Facebook Business Page

    Step 2 : Choose a Page Type

    Choose one of the following:

    • Local Business or Place
    • Company, Organization or Institution
    • Brand or Product
    • Artist, Band or Public Figure
    • Entertainment
    • Cause or Community

    You’ll need to decide which page type is best for you as each type has different benefits & drawbacks.

    For our example I’ll choose “Local Business or Place”

    Step 3: Choose a Category

    If you choose a page type other than Cause or Community then you’ll need to choose a category for your page.

    You’re category is VERY important with Graph Search – so choose wisely so people can find you easier.

    Just click the dropdown and you’ll be given plenty of choices.

    How to Create a Facebook Business Page image pages22How to Create a Facebook Business Page

    For our example I’ll choose “Restaurant/Cafe”.

    Step 4 : Choose a Business Name

    Pretty simple — yet SUPER important. Enter your exact business name here.

    Keep in mind people need to be able to find your business in Graph Search — so choose the name people know you by. Some “experts” recommend that you add keywords to you business name.

    I think this is a mistake.

    If your business is “Post Planner Burgers” then name your page that, not “Burger, Fries & Sodas in Texas”.

    Plus if your page name is too generic, Facebook could take it over as a “Community” page — which limits the page features.

    How to Create a Facebook Business Page image pages32How to Create a Facebook Business Page

    In the example above you’ll notice I’ve entered an address & phone number. This is only necessary if you select “Local Business or Place” — all other page types require only the Category & Business name.

    Step 5: Agree to Facebook Pages Terms

    To proceed further in creating your page you must agree to Facebook’s terms.

    It’s a good idea to read over these terms every few months, as Facebook is constantly tweaking them.

    Inside the Facebook Pages Terms you’ll find out information regarding:

    • Page Administration
    • Content
    • Page Management
    • Page Names
    • Collection of Data
    • Page Features
    • Advertising on Pages
    • Cover Photos
    • Apps on Pages
    • Offers
    • Promotion Guidelines

    As a page owner, this is info you should definitely stay familiar with.

    Step 6: Click “Get Started”

    Now that you’ve followed the first 5 steps it’s time to “Get Started”. So click the blue button.

    How to Create a Facebook Business Page image pages41How to Create a Facebook Business Page

    Step 7: Set Up Page

    Here’s where the fun starts!

    How to Create a Facebook Business Page image pages51How to Create a Facebook Business Page

    You can choose to fill out this info or you can skip it. The best thing to do is fill it out now.

    The info will show up on your “About” page and in the “About” section on your page’s Timeline.

    You’ll need to enter the following:

    • Category — No dropdown here, just type in the category you want to associate with (important in Graph Search)
    • Add a description — This will show on your Timeline as the “About Section” — unless you’ve chosen a Local Business
    • Website — Let people know how to find you online outside of Facebook

    Facebook then asks you “Is XYZ business a real establishment, business or venue”? Kind of a dumb question, but check Yes anyway.

    Once you select Yes, Facebook will ask you “Will XYZ business be the authorized and official representation of this establishment, business or venue on Facebook?”.

    Again seems like a dumb question, but check Yes — unless you’re setting up a fan page for a TV show or celebrity and aren’t the official brand representative.

    Once you’re finished with the above info, you’ll see something like this:

    How to Create a Facebook Business Page image pages61How to Create a Facebook Business Page

    Notice how I selected multiple categories and Facebook gives me more to choose from.

    Select the ones that apply & click the “Save Info” button.

     Step 8: Add Profile Picture

    Here you need to upload an image from your computer or import from a website:

    How to Create a Facebook Business Page image pages81How to Create a Facebook Business Page

    Your image needs to be at least 180 pixels wide in order for Facebook to accept it.

    Upload your image & click “Next”.

    Step 9: Like Your Page

    Facebook will now walk you through a few steps.

    The first one directs you to Like your page:

    How to Create a Facebook Business Page image pages91How to Create a Facebook Business Page

    If you aren’t ready for people to see your page it’s probably best to hold off on Liking it just yet.

    I clicked “Skip”.

    Step 10: Invite Your Email Contacts

    This is a great way to get your initial burst of Likes.

    But as mentioned above, if your page isn’t 100% ready for primetime I’d hold off on inviting people just yet.

    How to Create a Facebook Business Page image pages101How to Create a Facebook Business Page

    Step 11: Share Something

    At this point Facebook considers your page ready to go & encourages you to share a status update to your Timeline.

    But if you don’t have any Likes yet, no one will see it — unless they come to your Timeline later.

    You might consider posting a “Welcome” image or greeting. But posting any sort of important link or other update might be a waste — seeing as you have no fans yet!

    How to Create a Facebook Business Page image pages111How to Create a Facebook Business Page

    Step 12: Add a Cover

    Facebook doesn’t prompt you to upload a cover photo like it does all of the other setup features. But you should definitely add a cover to your page — otherwise it looks like it’s not ready for business.

    How to Create a Facebook Business Page image pages121How to Create a Facebook Business Page

    Your cover needs to be 851 pixels wide, 315 pixels tall & less than 100 kb to get the best load time.

    Also, it can’t contain more than 20% text. You can test your cover photo here to see if it breaks the rules.

    Your Page is Created!

    Congrats! You’ve officially created a Facebook fan page! Hopefully this step-by-step guide was helpful to you.

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