Content Published? Now Complete This Checklist to Get it SeenCreating and publishing content is only half of the job as the role of a digital marketer.
Your next goal is to get that content seen, so having a checklist comes in handy to make sure you don’t miss a trick after hitting the publish button.
Below are the main key elements that I believe are the quickest ways to spread your content the furthest:
Inform the search engines
If you want as many eyes (or ears) as possible paying attention to your content, then getting exposure in the organic search listings is key. If you have published something on your own website you should update your XML sitemap unless it is done automatically.
Alternatively, another great way of informing Google is to share the content on Google+ with a share and +1. This method is particularly useful if the content is being published on a domain that you have no control over and are not sure they will update their sitemap straight away.
Hit the social networks
Next, tell your readers on the main networks about your great new content:
Remember to post an update that compels people to click the post to read more, to share with relevant groups/communities within a social network and with niche social networks that are relevant to your industry.
Keeping outreach in mind during the actual creation of content can hold huge benefits as it allows you to then get in touch with the people or brands you mention in the content. Many influencers and peers may have large fan bases that will help spread your content further than you could ever achieve on your own.
Your next bit of outreach is your colleagues, clients, friends and anyone who you think will benefit from and enjoy the post. Play nicely – no spamming!
Use social bookmarking sites
With the rise of social networking sites, many content creators seem to forget about bookmarking sites as a way of driving valuable traffic and spreading awareness.
It is not unusual to see hundreds of visitors from these sites if a piece of content does well. So, in no particular order, you may want to bear in mind the following sites as you now tick off the final part of this checklist:
- Niche websites such as Inbound.org
What did I miss?
Do you have some other action that you always complete after publishing content? Did I miss something that you think all publishers should do? Please share by leaving a comment below!
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