The great thing about social media engagements is the ability for small businesses and medium businesses to be able to play on the same playing field (for the most part) as major corporations. Granted, big businesses can do more in terms of pay per click (PPC) and other online marketing methods, but in terms of social media engagement smaller businesses can definitely compete.
The Move from Traditional Marketing Methods
Before modern day marketing, big businesses had a huge advantage over small to medium businesses due to their significantly larger budgets. Television, radio, and billboard advertisements are expensive and are often outside of the budget of most small businesses.
However, with social media platforms and the affordable paid marketing that these platforms offer in addition to their engagement opportunities, the gap between small businesses and their big competitors is not nearly as wide as it was a few years ago.
In short, all businesses should be social – however it is essential for small to medium businesses that are looking for realistic opportunities to engage with existing and potential customers and also spread their brand on a more level playing field.
Avoid Wasting Time on Social Media
Although social media is essential, many small to medium businesses have a tendency to downplay the importance of social media and therefore fail to invest the appropriate amount of resources into social media engagements. Honestly, these businesses are missing a huge opportunity and should quickly reconsider since social media is important today and will continue to be important in the future.
On the other hand, you have other small and medium businesses that understand the value of social media but they are wasting time on social media due to a lack of understanding of how to effectively use social media engagements to assist with business growth and success.
When these businesses invest a lot of time in social media and fail to see the results (due to ineffective strategies), then they are likely to move away from social media all together which goes back into the first category – missing out on an incredible opportunity.
Social media is essential, but you have to find the right platforms and engage in the right ways – in the ways that work for your business.
The Solution to the Problem
Therefore, small to medium businesses have to invest in social media and online market efforts – therefore failing to engage socially is not an option.
Therefore, these businesses can hire an experience contractor to help with social media engagements and online marketing efforts or they can take the time to learn more about how to effectively use social media to help their business.
Regardless of whether you choose to hire someone or do it yourself, make sure you are using metrics to track the effectiveness of your marketing strategies.
At the end of the day, businesses need to be social. However, make sure you are not wasting time on social media by using methods that are not effectively helping your business meets its objectives.
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