Building Better Video Content: What’s Next

Building Better Video Content: What’s Next image hang 300x168Google Hangouts leverage videoWith many content marketers considering the world of video as their next logical step, it is important to keep informed about the technologies and changes coming in things even as basic as the formatting of video for the web. With new developments in live-casting and newly approved file formatting, video is about to have a shift in terms of availability and usability. Time to get in on the ground floor.

Going Live

While some web content creators still balk at the idea of live content taking off for drama or comedy, the technology might actually have a better use in the world of content marketing. With slideshows and voiceovers working as the dominant form of sharing content about content, an easy way to break from the pack in a dynamic way is to create a live, vlog-style video through something as easy as Google Hangout. There are already how-to guides out there for content creators exalting the Hangout technology.

If you’re looking for something a bit more dynamic and have a bit extra financially to throw at a set-up that involves cameras fancier than the average webcam, then Livestream has a cool solution for you in the form of their HD500 custom computer towers. The HD500 features audio/video mixing, a built-in DVR and media player, multiple inputs for a variety of camera sources, and more. While it may seem a bit costly, it is literally a purpose-built device for live-casting broadcast-quality video to the web.

Formatting for the Future

Beyond live video, there is also the very format of videos you post to the web to consider. For years, H.264 has been the standard. H.264 codecs were even hard-coded into many software systems. While Apple is all about their Apple ProRes codec for editing, even they have admitted that H.264 is the most feasible codec for the web. But that is all about to change.

With a simple bit of addition and a heck of a lot of programming, the H.265 codec was recently approved by the ITU, or International Telecommunication Union. Now, the H and number combination might seem like tech-jargon to you, but let me break down why H.265 is definitely the way future video will be encoded. First of all, video encoding is a huge deal. Great-looking, quality, and easy-to-stream video is absolutely the direction that the web is headng. Frankly, the web might already be there. Just look at all of the streaming services out there like Netflix and Hulu. What H.265 (also called High Efficiency Video Coding or HEVC), will allow for is higher-quality video to be streamed at a lower bitrate, essentially opening a larger part of the world up to the possibility of streaming high-quality video over lower-quality internet lines.

H.265/HEVC will not become a standard overnight. Cable TV companies are still grasping with H.264/AVC technology in their usual process and a new codec will mean all manner of new computational things to deal with. But the codec is here, and knowing that higher-quality video might soon be available to a wider audience is absolutely something worth preparing for. Heck, even Apple’s supposedly been waiting for the announcement before talking about a new Apple TV.

So, video is here and it isn’t going anywhere. Are you prepared?

What has your experience with video content been like?

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