Branding for New Businesses: the Basics Behind Logo Design

Nothing is more important to the success of a new business than branding.  Sure, establishing a new business takes a lot of necessary behind-the-scenes work:  between the financial, legal, staffing, and management issues, a great deal of effort, time, and money that must be invested to contribute to the success of a new business.  Yet without a proper logo to catch the attention of potential clients, you run the risk of continuing to be invisible on the international market.  It doesn’t take a lot of money to secure a good logo for your brand-new business, just a bit of inspiration, creativity, and an eye for simplicity.  Consider the following ideas when selecting a new logo to represent your business.

Branding for New Businesses: the Basics Behind Logo Design image shutterstock 79068268 556x600Branding for New Businesses: the Basics Behind Logo Design

Simplicity of Your Message

Coming up with a new logo for your business might seem like a daunting task, especially the first time that you design a visual representation of your company.  Sometimes, this leads people down the wrong road, trying to communicate too many flashy and intensive ideas in too small of a visual space.  Instead, try to approach the design of your logo from a place of simplicity .  One can always make a logo more complex in the future, but during the first few months and years of a business endeavor, a visual simple should be clear enough for the viewer to read and understand.  Many images are available online royalty-free, or for a small fee, that can be incorporated in the design of your logo.

Symbolism and Memorability

Though having a clean and clear logo design is critical for a business’ success, it’s also important to have something memorable that viewers can latch onto.  In certain cases, you may wish to incorporate some kind of symbolism within the text or visual design of your company’s logo.  Before setting down to draft a logo design, take a look at the established symbolism within the logos in your company’s field, especially your competitors.  Memorability is key:  think about the most common logos you’ve seen companies like McDonald’s or Starbucks – though the style of their logo may have changed slightly over the years, they remain as internationally-recognized symbols.  That being said, it isn’t the best idea to have the same color text or very similar image as your biggest rival company, because people need to be able to differentiate between your company and the others in the market .

Setting a Professional Tone

If you want to send a strong, clear, and professional message to your audience, consider reflecting this desire in the conceptualization of your logo.  A logo is the face of your company, so it should seem inviting and attractive, but respectable and worthy of a client’s trust.  During the period in which you establish your company, you might want to focus on a simple logo, such as the name of your company in a legible font and sophisticated color choice.  You might draw inspiration by searching the Pantone website for particular shades that you feel capture the essence of your company’s mission.  Ask a few of your trusted customers, if you feel comfortable, to look at the markups of your logo and discuss if the message that they get is clear and professional.

Designing a more complicated logo can be very difficult, especially when your expertise is in running a business and not in the creative arts.  Don’t limit yourself:  the first logo design is not always the best, so allow yourself to experiment (using Vinyl banners is a great way to experiment with your logo).

Remember that you can always turn to a professional designer if you need a more inspired design.  Once you have a design, don’t hesitate from presenting it to the public by incorporating it within your online presence and also featuring it in your printed brochures.

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