The Bracketology of Content Marketing

I absolutely love this time of year. Everywhere you turn, there’s exciting basketball on the television. I could have watched the teams like Kansas, Duke and Florida. There’s some great basketball there.

But it’s safe, and after awhile it gets a little boring. It’s like watching the Yankees 24/7.

The reason I love the tournament is for the upsets. My wife doesn’t understand my approach. When I don’t bet on the tourney, I have no problem with seeing my bracket turned upside down.

I love seeing Wichita State overtake Big Ten powerhouse Ohio State (Go MVC!). I love seeing FGCU get their crack at Florida. I want to see the little guy win.

Now what does any of this have to do with small businesses and content marketing?

Every once in awhile you need to play on the big stage.

Small businesses need to aim a few levels above their comfort zone in their marketing efforts. This can mean a variety of things.

Maybe you need to try a new medium in your content marketing.

It might be time to get off the couch and begin writing your blog. That’s OK. You can hire a blog coach if you’re looking to write your own material, but simply need a push.

Is there an industry blog or magazine that you absolutely love? Maybe it’s time to take a crack at contributing. Maybe there’s a blog within your industry that you’ll need to submit your work to for a guest post.

The worse thing that can happen is rejection. It’s almost never personal, and you don’t know where you stand until you go up against the big guys.

If you feel like you’re on an island in your content marketing efforts, you may need to simply contact other bloggers within your industry. Try linking to the ones who consistently produce great content. Once you can establish relationships with other bloggers, you can start to build a stronger platform and audience.

The Wichita State’s and FGCUs of the world won’t know how good they are until they take on the monsters of the college basketball world. Look at Gonzaga. They’ve been the Cinderella upset team for so many years in the past, and then this year they earned that coveted number one seed.

You need to aim high, until it’s not considered aiming high anymore.

There are some things within the content marketing world that simply need to be done in order to succeed in the digital age.

I had one of these moments in the not so distant past when I had a guest post published by ProBlogger. I wrote it about what bloggers could learn from journalists, a subject matter I could speak about authoritatively.

What are some of the successful steps that your business has taken in its marketing efforts? How did it work out for you? Let me know in the comments.

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