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  • Marketing to Millennials? Make Mini Movies Your Method
    article 

    Marketing to Millennials? Make Mini Movies Your Method

    When the generation of consumers born between 1980-2000 starts turning 17 in two years, they will start spending more than $200 billion a year,... More »

    A CEO Whose Business Lets Him Sleep at Night
    article 

    A CEO Whose Business Lets Him Sleep at Night

    Scott Tannen stumbled on a business idea while helping his wife Missy shop for new bed linens. Curious about the truth behind “Egyptian cotton” and... More »

    He Bets Your Credit Card Surcharges Are Too High
    article 

    He Bets Your Credit Card Surcharges Are Too High

    If you’re a business owner who accepts credit cards from customers, you probably already think you’re spending too much on fees to your merchant... More »

    Three In-Store Experiences E-tailers Need to Emulate
    article 

    Three In-Store Experiences E-tailers Need to Emulate

    New e-commerce businesses continue to emerge at a breakneck pace, but they still account for only 6 percent of all retail sales. The truth is, most... More »

    Have an Indie No-Go? How to Shutter Your Business with a Kickstopper Campaign
    article 

    Have an Indie No-Go? How to Shutter Your Business with a Kickstopper Campaign

    It seemed like a sound idea for a small business: an e-commerce site selling women’s, children’s, and babies’ fanwear in a variety of sports team... More »

    Survey: Owners Believe, but Don’t Invest, in Branding
    article 

    Survey: Owners Believe, but Don’t Invest, in Branding

    Small business owners generally agree that “a professional-looking website will help attract better customers.” A majority also acknowledge that one... More »

    Focus and Think Big: Lessons Learned in 18 Years Leading Dotcoms
    article 

    Focus and Think Big: Lessons Learned in 18 Years Leading Dotcoms

    Alex Algard was a student at Stanford University in 1997 when he started Whitepages.com in his dorm room. He began his entrepreneurial journey trying... More »

    4 Ways Tech Will Transform Shopping
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    4 Ways Tech Will Transform Shopping

    Serial entrepreneur and investor Karim Hijazi has an insider’s perspective on cybersecurity, hacking, and botnets. As CEO of Unveillance, and then... More »

    8 Steps to Successfully Rebranding Your Business
    article 

    8 Steps to Successfully Rebranding Your Business

    The power of a brand is easy to see in big names such as Coca Cola, GE, and Disney. But small businesses can use branding to stand out against the... More »

    6 Ways to Keep Remote Workers Involved
    article 

    6 Ways to Keep Remote Workers Involved

    As the ranks of remote workers in the U.S. continue to expand, more managers will need to figure out how to motivate employees they never see. Tim... More »

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