Who is your customer? A Business Rockstars Minute

By Owen Linderholm | Small Business


We are continuing our series of Business Rockstars Minute videos that are excellently presented by Ken Rutkowski. They cover a range of small business topics, especially for entrepreneurs, and give you a real quick start on the topic and are a great point for jumping off. We are going to run these regularly and we will try to provide a few options for more in depth exploration on your own afterward. We also recommend that you check out their daily live shows over at Business Rockstars as well. But most importantly, please let us know what you think in the comments. We want your feedback on how you like these and on future topics.

Who is your user?And are you fulfilling a need they really have? Finding out can be a tough proposition but you can help yourself out by using focus groups. Even if your target audience is your grandmother, you are best off going to an independent and formal focus group to get real feedback about your proposed product or service. Ken Rutkowski takes a look at the concept in this Business Rockstars Minute.

Read More:

Keeping the Dream Alive: Turning your vision into a viable business

Are Focus Groups Still Relevant?

Market Research for Small Business on a Shoestring: Surveys and Focus Groups

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