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What's Your Cause: A Business Rockstars Minute

By Owen Linderholm | Small Business

We are continuing our series of Business Rockstars Minute videos presented by Ken Rutkowski. They cover a range of small business topics, especially for entrepreneurs, and give you a real quick start on the topic and are a great point for jumping off. We are going to run these regularly and we will try to provide a few options for more in depth exploration on your own afterward. We also recommend that you check out their daily live shows over at Business Rockstars as well. But most importantly, please let us know what you think in the comments. We want your feedback on how you like these and on future topics.

In this Business Rockstars Minute, Ken Rutkowski talks about the importance of a cause, something that is a bit bigger than purely your business. Why? Because your customers relate to causes and by associating you and your business with one you increase the value and recognition of your business to potential customers. So why should you care and what should you do? Take a look at some answers in the video above and for more tips read the following:

Read More:

What Is Cause Marketing?

Don't Let These 3 Myths Stop You From Launching a Cause-Marketing Campaign

Cause Marketing: Why it Works

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